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ROOTS (article first published : 2002-06-28)

When the South African creative and communication industry said, "let there be true images reflective of life in Southern Africa", Gallo Images responded with Roots, a premier collection of metaphors that capture the essence of our continent.

Roots embraces abstract terms such as peace, harmony, love, charity, inspiration, patience and honesty with emotive photographic imagery, successfully depicting these values reflected in the diversity of the region's people in cities, townships and rural settlements; joyous landscapes, exhilarating tourism destinations and inspirational natural history that reaches from microcosmic bugs and plankton to towering elephants and whales.

Gallo Images selected premium conceptual images for Roots to enhance their clients' communication messages, be it a black woman graduate reflecting the hope of Africa's renaissance, a classroom full of bubbly township children, a maternal Cheetah tenderly licking her young cub evoking feelings of security, a rural child drinking from a tap or tribal children skipping over a reed rope, which talks about hope and the future, or face-painted soccer enthusiasts watching a local game.

"There was a dire need to do something almost life affirming after September 11 last year," says Peter Gallo, CEO of Gallo Images. “Somehow the images in Roots take us back to basic values, to family and the importance of preserving different origins and our environment - in essence the roots of the human spirit.”

The catalogue is available free of charge to the communications industry. To order a copy call Pam Wills at Gallo Images on (011) 883-2074 or e-mail : pamw@galloimages.co.za.




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