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NB: as of 23 September 2008, all new artSMart articles are being published on the site news.artsmart.co.za.

ART FOR ARTS SAKE (article first published : 2000-11-6)

The Durban Agency of TBWA Hunt Lascaris recently held Art for Art’s Sake, a function which the advertising group now intends holding annually. It was launched as a result of John Hunt (one of the chairmen) maintaining that “creativity does not belong to the creative department”. The group issued a challenge for every single person in the Durban Agency to produce something – anything and the result was overwhelming.

“We received work from paintings (watercolours and oils), sculptures, pottery, decoupage, stained glass, poetry, iced cakes, carvings from cow horn and so much more. These were all sold off and the proceeds were donated to Child and Family Welfare,” says Dawne Oosthuizen, Public Affairs Manager.

Hunt Lascaris hosted a similar function in September with a slightly different kind of “auction”. “Each piece of work submitted was on display from 16h00 with a bidding form on which bids were made and thereafter, counter-offers took over from there”, says Dawn. “At a designated time, the “winner” of each piece, bidding was stopped, and the proud new owner of each piece was announced.” Proceeds are being donated to KZN Child and Family Welfare.”

Other advertising and marketing groups should follow this good example!




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