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WIPPAWOOL.COM (article first published : 2008-01-25; last edited : 2008-06-16)

Wippawool.com has been launched to promote art. Artists are invited to register on the site and to download images. It is a free site and there is no charge either on registration or on any sales arising from this. Sales and shipping are handled by the artist directly. Upon registration and receiving a password, the artist has jurisdiction for upgrading details, downloading images, as well as setting the value of the artworks.

Wippawool.com in its infancy has already had more than 5,000 hits on the site and its web rating continues to improve which will have impact in the future.

Wippawool.com as an art site will focus on the need for a psyche for excellence to kindle an awareness of the processes of creativity used in the expression of art

Artists will be motivated and encouraged to view all art on the site, thus allowing them to become introspective and be in a position to identify their own individual gifting ('style' as a word must be shown as having more to do with methodology relating to artist temperament than to an inherent quality).

“'Excellence' is what art is about,” explains Marlene Dickerson who runs the site, “it is art beyond superficiality; art beyond the obvious; art which is directed by an insight into the mechanics involved which of course calls for a tremendous amount of introspection and discipline, as well as insight. Having access to all art through wippawool.com will be a motivating factor in the upliftment of goals and the steady gaining of more insight into what makes for excellence.

“Wippawool.com anticipates being a collective canvas of South African art in particular. There is a need to demonstrate that our art is distinct to Africa and that there has been no cross pollination to neuter the impact. The eyes of the artists as reflected in art will demonstrate our ethnicity in the heat and beauty of the land, in the culture and history of the people, and in the abundant wildlife and vast landscapes which open to creative expression.”

Visit wippawool.com at http://www.wippawool.com




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