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DECOREX ART AWARENESS (article first published : 2006-02-19)

From fame that started in a shack; an abstract artist who finds it rewarding to be naughty - and get away with it - to highly contemporary works that probe conditioned society, Decorex SA has selected three South African artists to exhibit at its regional shows in Durban, Cape Town and Johannesburg.

Decorex launches the annual Decorex/Kizo Art Awareness Programme, in association with Kizo Art Consultants to promote South African arts and draw attention to the value and importance of original art. This programme involves the selection of one artist per show, based on their uniqueness and ability to generate interest from the public and media. The three artists selected for 2006 are Tay Dall (Decorex Durban), Anthony Wakaba Mutheki (Decorex Cape Town) and Richard Scott (Decorex Johannesburg).

“There is a major shift away from mass-produced items to things with meaning that we can emotionally connect with,” says Melanie Robinson, director of Decorex SA. “This new initiative will bring home the pleasure of owning original art. Decorex boosted the local interior industry through the years – we hope to do the same for South African arts.”

Craig Mark of Kizo says, “South Africa has a wide pool of exceptionally talented artists. Many of these artists however struggle with no opportunity to exhibit their work on the international and local stages. It is expensive and not easy to access the international art market, making the long term sustainability and health of the South African art industry reliant on buoyant local demand.

“Art forms such an important part of South African society that it will always play an integral role in terms of interior decoration,” he adds. “However it is vital that corporate and private people alike take a more aggressive line in terms of marketing and support of original South African art in general. Many of the 100,000 visitors to Decorex are in the process of decorating their homes or are in the décor business. This highlights the integral role that Decorex will play in providing a strong, high-profile platform for the promotion of the South African arts industry.”

An exhibition by abstract artist Tay Dall will be the first to be shown at Decorex KZN, held at ICC Durban from March 18 to 21. Dall is known for emotionally-charged oil paintings on various surfaces including old doors and shutters. "Culture presents us with icons of idealised states of being," she says. "These are, however, extremely transitory. I therefore physically alter the surface of everything I paint, allowing my voice to come through. My works express many feelings through line and colour. I hope the resulting visual atmosphere will touch viewers emotionally." After living in Los Angeles for 11 years Dall returned to South Africa in 1995. Her home and studio are located near the beautiful seaside village of Hermanus, Western Cape.

Dall has unstoppable energy and has participated in dozens of successful group and solo shows. Her art is represented in eight galleries, over three continents, including the Code Red Gallery in Perth, Australia and the Plett Gallery in Holland. Her work is in numerous private and corporate collections in the United States, Europe and Southern Africa.

Other Decorex highlights supporting South African design include the Sanlam student design competition ‘On the Lighter Side (with VISI), the industry forum TALK SHOW and special installations by members of SAGID, the SA Guild of Interior Designers. The new Decorex Limited product range, featuring home grown products by The Design Team, supports the local textile design industry.

Decorex TALK SHOW offers a free-flow forum of fresh insights, passionate ideas and observations on décor and interior design, architecture, urban planning, art and beyond.

To be held on March 20 during Decorex KZN under the theme of Some of My Favourite Things, the Decorex TALK SHOW features Garth Walker (Orange Juice Design) with One man’s search for a boerewors roll and Kate Otten Architects at 11h00; architect Hugh Fraser looks at the textures of the built environment around the world at 12h30; Peta Bank (Switch Design) and Stefan Antoni (Stefan Antoni Olmesdahl Truen Architects) at 14h00;:Pat Nomsa Maclare (Nopama Design) and Richard Sparks (Brighthouse) at 15h30, and Grant Webster (Fahrenheit Design Interiors) at 17h00.

Decorex Kzn, in association with Hirsch’s Kitchen and Bathroom Faire, takes place from March 18 to 21 at ICC Durban. Decorex Cape will be held in Cape Town at CTICC from April 27 to May 1 followed by Decorex Jhb at Gallagher Estate, Johannesburg, from August 9 to 13. For more information visit www.decorex.co.za or www.kizo.co.za




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