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START. THE NIVEA ART AWARD EXHIBITION (article first published : 2005-05-25)

Some 20 up-and-coming artists who were identified through a KwaZulu-Natal talent search, START. The Nivea Art Award, will showcase their commissioned two-dimensional works at a group exhibition at the NSA Gallery. Each has a unique flair and interpretation, all exhibiting together, vying for the award and substantial cash prizes, makes this exhibition a must-see.

To enter START. The Nivea Art Award, artists had to submit photographs of three to four of their existing two-dimensional works. Over 200 artists submitted entries for the competition. The judges selected 20 finalists from the entries who were then required to create a unique two-dimensional artwork, commissioned by NIVEA.

The theme was “reflections of people sharing a special moment/s”, and had to mirror one or more of NIVEA’s core values - care, reliability, understanding, humanity, love and harmony.

On May 28, judges will decide on the three top works, and prize winners will be announced at an exhibition opening at NSA Gallery. The winner will be awarded the official START. The Nivea Art Award and R20,000 cash, the runner-up R10,000 cash, and the third place R5,000 cash.




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