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RENAULT ARTS & CULTURE (article first published : 2005-03-4)

Renault, the global automobile giant which returned to South Africa in 1996, has announced the launch of Renault Arts & Culture, a long-term arts patronage project aimed at providing local artists with the opportunity to exhibit their works and the general public with the opportunity to view and purchase these works.

Says Roland Bouchara, MD of Renault SA, “In identifying with these largely unrecognised artists and giving them a platform to exhibit their art, Renault hopes to breathe life into and provide structure for emerging artists.”

“The cornerstones of Renault’s philosophy are design and safety, protection and security – essentially preserving life. We believe this project will preserve South Africa’s rich and diverse creative heritage, and provide that same sense of safety that our cars provide to artists through our patronage and support.”

During 2005 identified Renault showrooms will be transformed into an art gallery for two days, displaying the work of the chosen artists. The first of these exhibitions will take place in Claremont, Cape Town and will feature the works of artists Madi Phala and Nkoali Nawa, both from the Western Cape. Dr Z Pallo Jordan, Minister of Arts and Culture, will open the Project at the Cape Town exhibition.

Each exhibition will commence with a high profile opening, following which the artworks, and, of course, Renault’s impressive range of motor-vehicles, will be on display to the general public for one day. Says Bouchara, “These artists are expressing South African culture and as such their work must be affordable and available to a broader section of South Africans – in the same sense that our cars are desirable and affordable.”

Renault will cover all of the costs of exhibiting as well as materials required to produce the work, and all proceeds will go to the artists.

Each artist will display no less than 15 works of art at each exhibition. These range from paintings to sculptures, ceramics and photographs, and Bouchara stresses that these are all quality artists. “All of them have been selected by veteran art historian, Barbara Lindop. They have impressive CVs, their art is proven and genuine, and they have all have demonstrated serious commitment to their craft. In return, we will demonstrate our serious and long-term commitment to them,” concludes Bouchara.

More information from Johanna McDowell at Matigari Integrated.bmc on 011 880 8820.




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