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NIVEA’S START (article first published : 2004-12-19)

The development of arts and culture is an essential part of the progression of individuals and of society. By uplifting artists that may have been at risk of never being discovered, Nivea aims to show its commitment to making a real difference to the lives of talented, passionate artists while contributin to South Africa’s cultural heritage.

START The NIVEA Art Award has been created to uncover artistic talents and work towards assisting aspiring artists by providing them with a platform to showcase their work where they can receive exposure and possibly win substantial cash prizes.

According to Ann-Christin Wagenmann (Beiersdorf Managing Director), “NIVEA has been synonymous with skincare around the world and represents core values of human coexistence such as care, reliability, understanding, humanity, love and harmony. START The NIVEA Art Award is an initiative to find 20 promising artists who will be commissioned to create their own unique art works reflecting special moments between people. These should mirror one or more of the brand’s core values. “

The three top artists will be chosen and announced at a prestigious awards ceremony to be held at Durban's NSA Gallery on May 31, 2005. The winner will receive the prestigious START. The NIVEA Art Award and R20,000 cash (second R10,000 and third R5,000).

The finalists’ works of art will be exhibited at the NSA Gallery from May 31 to June 19, 2005, when the public will have an opportunity to purchase these unique pieces.

The distinguished panel of judges includes artist and director of the Durban African Art Centre Anthea Martin, art advisor Julia Meintjes, artist Sfiso Ka-Mkame, artist, curator and manager of Durban Natal Society of Arts (NSA) Storm Janse van Rensberg and artist/printmaker Gabisile Nkosi.

To enter, artists must submit three to four photographs of their existing two dimensional art pieces (drawings, prints, photography, collage, wall hangings or even fabric art works) together with the entry form.

Artists should be over 18, reside in KwaZulu-Natal and should not have received any previous exposure via overseas exhibitions, major art prizes or accolades.

Due to popular interest, the closing date for the competition has been extended to January 7, 2005. From the entries, the 20 finalists will be chosen and commissioned to create a piece of art which will need to be submitted by May 2005 to be judged and exhibited for sale from May 31, 2005.

To obtain an entry form or any queries, contact Sharon Wilkinson on 031 573 2154 or e-mail: nivea.art.award@beiersdorf.com




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