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MOJAMODERN (article first published : 2004-08-20)

A trendy new gallery is opening this week in what is fast becoming Johannesburg’s premier art, design and antiques belt.

MojaModern, a New York Chelsea-style gallery, offers contemporary art by both established and upcoming South African artists, at affordable prices.

The gallery is the initiative of artists Rhett Martyn, James Delaney and Trae Tellard, who were inspired by the creativity of young South Africans but frustrated by the lack of space for artists to show their work. Curator Rhett Martyn comments: ‘We're in the midst of a new culture which is creating and defining itself, where ideologies are converging. It's unlike any other culture in the world. This is the time to watch and collect South African art.’

MojaModern incorporates a novel feature popular in California, designed for those who want to hang real artworks on their walls but don't have a huge budget. Sliding screens (or “racks”) will show off etchings, sketches, drawings, numbered prints and other smaller works, ranging in price from R500 to R5,000 – real art by real artists, at very accessible prices.

Each month MojaModern will have a new show around a curated theme, featuring both established and emerging contemporary artists. That means there's always a variety of work on show, with abstract contemporary figurative paintings, sculpture, photography and other media.

MojaModern is situated at 16-7th Avenue (corner 3rd), Parktown North, Johannesburg. Phone 011 447 9000, email: gallery@mojamodern.co.za or visit www.mojamodern.co.za




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