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ONE OF A KIND (article first published : 2004-02-22)

Corporates and buyers in search of individually crafted and superbly styled contemporary objects will relish the opening of a unique new trade show. Scheduled to become a popular annual addition to the South African events calendar, it is fittingly named One of a Kind will run alongside Markex and World of Events, SA’s premier marketing and promotions exhibition, from June 8 to 10 at the Sandton Convention Centre.

Categories such as Accent on Design, Contemporary Jewellery, Inside Outside, Jazzy Jozi, Dress Up and Gifts allow for a wide variety of applied arts to be on show.

One of a Kind has been established through a public-private partnership, and is supported by the Department of Trade and Industry (DTI), the Tourism Enterprise Programme (TEP), the Johannesburg Tourism Company, Sandton Convention Centre and Exhibitions for Africa.

One of a Kind presents an opportunity to view and order the finest works of unique handmade craft presented by a selection of producers and artists of international and local reputation. These products, which have an essential and exclusive South African feel, speak volumes of the creative work ethic that South Africa prides itself on,” says Megan Viljoen, TEP Senior Business Development Consultant.

“This new trade show offers a much-needed platform for contemporary applied arts and will give emerged and emerging enterprises and crafters the opportunity to market their unique products and to network with both local and international corporate buyers,” says Nadia Sujee, Department of Trade and Industry Senior Manager of Cultural Industries.

“Contemporary applied arts are increasingly being recognised as a dynamic art form and this prestigious new show will undoubtedly broaden the market of this niche sector,” says Viljoen. “Co-located with the already highly-successful Markex and World of Events Exhibition, decision makers will be in attendance, enabling maximum exposure for the exhibitors.”

Participation in the show is by careful selection with stringent entry criteria in place, ensuring that:products are of original and/or traditional design, produced in South Africa and made mainly by hand using traditional or contemporary skills. A high standard of workmanship, innovation and creativity is required. No traders will be exhibiting and exhibitors have the capacity to deliver stated quantity of products.

Exhibitor application forms can be obtained from Jacky Mokgawa of Exhibitions for Africa on e-mail - jackym@exhibitafrica.co.za, or phone 011 886 3734.

Exhibition stands are currently available at an early booking rate. In addition, exhibitors can apply to TEP for financial assistance by calling Thandeka Ndlovu at 011 804 5750.




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