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IMAGINATION LAB (article first published : 2003-11-3)

Vega, The Brand Communications School in Johannesburg, has recently launched the Imagination Lab in Westville in Durban and Sandton in Johannesburg. Vega and the Imagination Lab is part of the holding company AdvTech (also the holding company for Crawford Colleges and Varsity College).

On November 11 at 18h00, the Durban Imagination Lab students of 2003 will showcase their talent and creative skills at the NSA Galleries. The show will be as creatively diverse as the course offered: “a journey of imaginative exploration to make you experience wisdomwithmagic! The Imagination Lab is a hub for the square pegs in the round holes, those who see things differently. We explore the human imagination to find ways of conceptualizing a better world.”

Imagination Lab believes that all industries, globally, are in need of multi-skilled conceptual thinkers. “Those who can solve problems across many disciplines; individuals who are not afraid of breaking boundaries, thinking outside the box, challenging conventional approaches to creativity, business and life in general. Those who are culturally and socially sensitive, who can make an informed decision and have the confidence to tell the world about it.”

The one-year programme equips students with research, conceptual, digital, creative and presentation skills enabling them to become resourceful and creative problem solvers. This combined with a study of great innovators and their methodologies and they will discover how to conceptualise a myriad of solutions for any given problem. Furthermore, the learners are sensitized to the rich and diverse cultures in Africa, as they are exposed to different languages, religions and cultures.

Learners investigate diverse creative fields such as design, architecture, fashion, writing, music, photography and filmmaking. Within these creative industries, they will document and learn the processes of their chosen mentors.

The Imagination Lab exhibition opens on November 11 at 18h00 and continues until November 16.




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