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ACMASA LOGO COMPETITION (article first published : 2003-08-23)

ACMASA is the first formal association for marketing practitioners in the arts industry in South Africa. Formed in May 2003, the brief announces the launch of a national competition for its brand identity. The deadline for entries is September 26.

ACMASA follows the current and significant trend within the arts to organise national formations to look after, develop and represent the interests of practitioners within the industry. The concept of arts marketing is a relatively fledgling discipline, which is vitally important and sadly under-resourced. The needs and interests of arts marketers are of such a nature as to warrant a separate national organisation to promote and develop this area, as growth in the arts and culture sector needs strategic and needs-specific marketing of the arts.

As an organisation which will necessarily engage with crossovers between existing national bodies, including PANSA, VANSA and NACSA, ACMASA plans to establish links with existing marketing and PR organisations in South Africa, in order to facilitate and initiate projects that will lobby media for greater support of the arts; impart basic skills, insights and marketing knowledge to members; to keep members informed of arts marketing trends; and to develop further marketing skills among members.

The criteria for the logo design are that it must reflect the aims and partnerships represented by ACMASA’s relationship to both the arts and business, be bold, contemporary and reflect ‘out of the box’ thinking and attitudes and distinctly South African but with international/global appeal.

Other features are that it should be non-discipline specific, arts-friendly, faxable, easily included on an e-mail and usable for letterheads, brochures, comp slips and any other printed material.

Designers are requested to present both a colour and black and white version of their logo as well as a written motivation for their design.

The deadline for entries is September 26. The winner, who will receive a cash prize of R1,000, will be announced at a function in October. The logo design must be posted to ACMASA, Postnet Suite 114, Private Bag X7, Parkview, 2122, Johannesburg.

More information from Kathryn Smith on 011 339 2679 or e-mail: ks@onair.co.za; Tammy Ballantyne on 011 880 5486 or e-mail: tammyb@artslink.co.za or Bridget van Oerle on 011 673 4995 or e-mail: bridget@buz.co.za




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