A
 
Web www.artsmart.co.za
A R T S M A R T
arts news from kwazulu-natal

supper theatre
www.artsmart.co.za
enquiries@artsmart.co.za
 A current news
crafts - dance - drama - film & tv - literature
music - supper theatre - visual arts
miscellaneous news - festivals
letters to the editor
home page
archives A
crafts - dance - drama - film & tv - literature
music - supper theatre - visual arts
miscellaneous news - festivals
 

NB: as of 23 September 2008, all new artSMart articles are being published on the site news.artsmart.co.za.

MICHAEL GREEN’S WINE NOTES #185 (article first published : 2007-10-22)

Ways of persuading more people to become wine-drinkers formed the common theme of the two opening addresses at the recent Nederburg Auction at Paarl.

Over the past ten years the per capita consumption of wine in South Africa has dropped from 9,75 litres a year to 7,29 litres. Put a different way, the total amount of wine consumed has declined from 401 million litres a year to 345 million litres, this in spite of the substantial increase in population. I don’t know if figures exist for the various population groups, but we can safely surmise that a large proportion of our people seldom if ever drink wine.

This problem for the wine industry is not confined to South Africa. The world’s three biggest wine-producing countries, France, Italy and Spain, have all undergone a steep decline in per capita wine consumption over the past 30 years.

Speaking at Nederburg, Tom Perry, managing director of the Rioja Wine Exporters’ Association of Spain, said the reasons for the decline there were: increased awareness of health risks; driving under the influence laws; a more harried lifestyle, with less time spent at the table at home; and competition from well-marketed products such as beer and spirits.

Tom Perry, an American who has lived in Spain for more than 30 years, said that in Rioja (Spain’s main wine area) the objective now was to interest Spaniards aged 25 to 35 in wine. Among the promotional ideas were food and wine pairings, recipes, tips about enjoying wine, the facts about wine and health, wine events and linkage with sports events.

Among the drinks popular with young people in Spain are lambrusco, the well-known fizzy, sweetish, low alcohol wine from Italy, and something called kalimotxo. The latter is a blend of 50 percent cheap red wine and coke served in a big plastic glass over ice.

Tom Perry said: “I was sceptical until I tried it, at a festival in Pamplona late at night with the temperature about 40 degrees. Someone handed me a plastic glass of kalimotxo. It was delicious. For young people the coke adds sweetness and a familiar taste to the wine, and for older people the wine offsets the sweetness of the coke. Its greatest appeal is the way it is served – over the counter in a large plastic glass”.

Another wine-based Spanish drink is of course sangria --- red wine, spirits, lemonade, orange slices and a little cinnamon.

The other Nederburg opening speaker was Mutle Mogase, a local business man with a strong interest in wine. He made the point that the wine marketers seem to neglect some of the growing regional capitals such as Nelspruit, Polokwane (Pietersburg) and Rustenburg. He said: “Those marketers need to inculcate a culture that puts a carafe of white or red wine at an affordable price on every dinner table across the country”.

The key word, I suggest, is “affordable”.

******** ******* *********

The Juliet Cullinan Wine Festival, which has been running for 16 years, now has Durban firmly on its annual programme, in addition to Johannesburg and Cape Town.

This function will be held at the Southern Sun North Beach Hotel on November 8, from 17h30 to 21h00. At a cost of R50 a head, it offers unlimited tastings, a free tasting glass, a catalogue, and the chance to meet winemakers. The wines include big stars and some undiscovered treasures, as Juliet describes them.

Tickets available at the door with a 10 percent discount on 10 or more tickets. For group bookings contact Juliet on 011 447 1885 or 083 255 9430. – Michael Green




 A current news
crafts - dance - drama - film & tv - literature
music - supper theatre - visual arts
miscellaneous news - festivals
letters to the editor
home page
archives A
crafts - dance - drama - film & tv - literature
music - supper theatre - visual arts
miscellaneous news - festivals
a co-production by caroline smart services and .durbanet. site credits
copyright © subsists in this page. all rights reserved. [ edit ] copyright details  artsmart