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ARA BE YOUR BEST ROCK CHALLENGE (article first published : 2008-05-4)

The ARA Be Your Best™ Rock Challenge™ is fired up at the start of their fifth consecutive year with the first workshops already completed. This year, an improved mix of schools to incorporate all races and groups will be participating as well with two provinces, Limpopo and Free State, involved for the first time. In a country with a rich creative art heritage, this performing arts event has grown exceptionally since its introduction into South Africa in October 2004.

Children are encouraged and taught healthy ways to channel their energy through positive outlets such as art and creativity to inspire others. “It aims to encourage learners to take ownership of their lives, because ownership breeds passion,” says Associate Producer, Kat Masike.

The ARA Be Your Best™ Rock Challenge™ is an exciting and contemporary youth event for both primary and secondary schools using the elements of music, costuming, sets, props, make-up, dance and drama to produce a six minute piece of original creativity on stage. The provincial education departments have selected participants by including private, independent, government and township schools.

These schools will participate in workshops and events throughout the year. The event now involves over 150 schools nationally, including the Free State and Limpopo provinces, who have also been invited this year.

The Be Your Best Foundation, producer of the ARA Be Your Best ™ Rock Challenge™, strives to enhance positive behaviour by promoting positive action when dealing with daily obstacles. Masike explains: “The initial aim and focus of the ARA Be Your Best ™ Rock Challenge™ is on young people being the best they can be through responsible decision making, without indulging in the use of tobacco, alcohol or other drugs as well as abstaining from sexual activity.” Last year 10,000 students attended, and this year the attendance figure is expected to jump tremendously with the new regions now included.

The Industry Association for Responsible Alcohol Use (ARA) is proud to announce their continued involvement in the project as main sponsor for the fifth year. The ARA has been running the “Prevention of Underage Drinking” campaign for the last five years. With endorsement from the National Department of Education, the ARA Be Your Best™ Rock Challenge™ has impacted the lives of thousands of young South Africans. As part of its ongoing commitment, the ARA strongly believes in the influence the events have on the youth of South Africa to make positive lifestyle choices - from grassroots levels to the most privileged communities.

For more information contact the office 011 786 4633 or visit www.rockchallenge.co.za




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