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FRESHLYGROUND FOR DURBAN (article first published : 2007-10-16; last edited : [an error occurred while processing this directive])

It’s been three years since Freshlyground last released a studio album. Since then, this Cape Town based seven-piece group has become nothing short of a popular music sensation, selling 250,000 copies of 2004's Nomvula, earning an MTV Europe Music Award, racking up huge radio airplay and performing live before a massive number of people.

The band has toured extensively over the last two years across Southern Africa and Europe, and they have plans to tackle Australia and the US over the next couple of years. All this and Freshlyground have yet to tour South Africa!

Freshlyground, Volkswagen South Africa and Gearhouse have announced that from early next month - all that will change! The band's new album Ma'cheri was released locally in September. Spurred by their current smash hit Pot Belly, the album has already racked up Platinum plus sales status. To promote the record and re-connect with the largest possible number of their loyal South African fans, the band will embark on a four city national tour from November 2 to 11.

The band and their management decided to put the tour together themselves without the assistance of a promoter: "Firstly, live performance is key for Freshlyground, and we wish to retain total creative control over the tour. Even more importantly, we’ve chosen to do it ourselves as a move towards empowering the band – and, hopefully, South African musicians as a whole - who often take a back seat when it comes to supporting international tours. This country hosts major international acts every year, yet few promoters are willing to risk touring local musicians on this scale," says Freshlyground manager Sevi Spanoudi.

As the title sponsor of this tour, Volkswagen’s brand values reflect honesty, charm and integrity – providing the perfect fit between music for the people and cars for the people. Both Volkswagen and Gearhouse believe in the band and in promoting South African Music to a level on a par with international acts. The tour will see Freshlyground showcasing the biggest hits off all three of their albums, using a world-class lighting and staging backdrop, specially designed by Gearhouse for this event. The tour will feature guest musicians as well as support acts before the band at each show.

The tour reaches Durban on November 8, where they will perform at the ICC Arena. Tickets ranging from R80 for students to R150 are available through Computicket. Tickets bought at the venue will cost 20% more. More information at www.freshlyground.com or email summertour@freshlyground.com




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