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HENNESSY ARTISTRY DJ BATTLE (article first published : 2007-08-24)

Undoubtedly regarded as the two heavyweights within the South African music and clubbing scene, house and hip hop music aren’t often mentioned in the same breath. Enter the Hennessy Artistry DJ Battle - a series of beat-driven clashes seeking to promote these two distinctive musical genres and giving a unique local flavour to the international Hennessy Artistry mix.

With the support of serious industry kingpins such as DJ Christos and Ready D, the Hennessy Artistry DJ Battle aims to blend the skills of South Africa’s most dynamic turntablists with the country’s finest house DJs – crowning the nation’s top club performer in each genre.

“This event is a phenomenal opportunity for aspiring DJs within these two disciplines,” says musical icon and primary hip hop judge, DJ Ready D. “The battles will see aspiring jocks take on some well-known industry names – whoever wins this contest will undoubtedly represent the best our country has to offer.”

The DJ Battle is set to ignite the local clubbing scene, with events in Cape Town, Durban, Pretoria and Johannesburg. With its innovative fusion of beats, each battle is set to attract core music devotees and trendy urban socialites alike, providing as diverse and cosmopolitan a crowd as the night’s unique play-list.

Partygoers also stand to win an incredible once-in-a-lifetime trip to Hennessy Artistry International in Los Angeles to watch hip hop legend Pharrell Williams, punk rockers Fall Out Boy and various other international acts share a stage for one unforgettable night. Three double tickets are up for grabs, enabling winners to experience the Hennessy Life – living VIP style in five star hotels, enjoying chauffeur-driven limousines and rubbing shoulders with LA’s celebrity set at the ultimate music concert, Hennessy Artistry.

The Durban leg of the Hennessy Artistry DJ Battle, taking place on August 30 at Sky Bar, seeks to find KwaZulu-Natal’s top aspiring DJs, giving them a platform to promote themselves within both the media and the music industry.

For the chance to win this amazing trip to Los Angeles, or for more information on the DJ Battle, log onto www.hennessy.co.za




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