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LIVE EARTH SOUTH AFRICA (article first published : 2007-06-11)

The Johannesburg Live Earth South Africa concert forms part of the 24-hour, seven-continent concert series to combat global warming which is expected to reach over two billion people on July 7.

The concert will be staged at The Cradle of Humankind, Maropeng, just outside of Johannesburg. The line-up features live performances by Angelique Kidjo, Baaba Maal, Danny K, Joss Stone, The Parlotones, The Soweto Gospel Choir, Ub40, Vusi Mahlasela and Zola. Supermodel, actress; singer and author Naomi Campbell will speak from the stage at Live Earth Johannesburg.

The 24-hour Live Earth concert series will begin in Sydney, Australia on July 7, 2007 and continue across all seven continents with events in Tokyo, Japan; Shanghai, China; Johannesburg, South Africa; London, United Kingdom; Hamburg, Germany; Istanbul, Turkey; and Rio de Janeiro, Brazil, before concluding in New York, United States.

Live Earth was founded by Kevin Wall, CEO of Control Room, the company producing the concerts globally. Live Earth will bring together more than 100 of the world’s top music acts to inspire an audience of over two billion people to trigger a mass movement to combat global warming. Live Earth seeks to inspire its global audience to make meaningful and lasting changes in their lives and spur action by corporations and governments to turn the tide on global warming.

“Music is an international language that has the power to move people,” says Kevin Wall. “Live Earth’s 24 hours of music spanning all seven continents will move people in every corner of the planet to take action against global warming.”

Live Earth marks the beginning of a multi-year campaign led by the Alliance for Climate Protection and other international non-governmental organizations to move individuals, corporations and governments to take action to solve global warming. Former Vice President of the United States Al Gore is the Chair of the Alliance for Climate Protection and a Partner of Live Earth.

Tickets R250 (inc. all service fees) through Computicket online: http://www.computicket.com or by phone on 083 915 8000, or any outlet country wide.

Exclusive online media partner MSN is helping Live Earth reach people in every corner of the globe. Live Earth Johannesburg will be streamed live on 7/7/07 at http://liveearth.za.msn.com. MSN’s 39 localized web portals worldwide attract 465 million monthly users.

The Live Earth concert at Maropeng is produced by BIG Concerts, South Africa’s premier live music promoters. For more information, visit www.liveearth.msn.com and www.liveearth.org




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