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COCA-COLA COLAB MASSIVE MIX (article first published : 2005-12-9)

Coca-Cola, Big Concerts and 5fm are collaborating to bring to South Africa the best festival tour next year The Coca-Cola Colab Massive Mix. Presented by 5fm, it will feature an eclectic mix of rock, funk and electronic music. The festival takes place on three dates at stadiums across the country, and boasts an ever-impressive mix of South African talent and major global heavyweights. Set to be an annual festival, it is set to attract thousands of young fans who will enjoy the mix of music collaborating in an upbeat and high-energy environment.

Kicking off on March 18, 2006, at Supersport Park in Centurion, the festival then heads to the ABSA Stadium in Durban on March 21 and on to the Green Point Stadium in Cape Town on March 25.

Division Marketing Assets Manager, Firoze Bhorat comments - “Coca-Cola strives to be relevant in the music projects we are involved with. Currently Coca-Cola Colab Live On Tour showcases the best of South African music, and now we are delighted to enter into a partnership with 5FM and Big Concerts to bring the best of the current international sounds to South Africa, in the The Coca-Cola Colab Massive Mix.”

5fm Station Manager, John Langford comments: “Our audiences have been asking for an event like this for as long as I can remember - well, thanks to Coca-Cola and Big Concerts - here it is! The biggest, loudest, boldest music mix they'll ever experience.”

The continuous 12-hour frenzy of guitars, drums and electronica will be the first of its kind in South Africa. The line-up includes Punk rockers Simple Plan; Platinum-selling Collective Soul; infectious dark-sounding The Rasmus, and Chart cracking Seether, are the first international bands to confirm their attendance of the festival, with Prime Circle, The Finkelsteins and The Parlotones on the local front.

The Durban performance on March 21 takes place at the ABSA Stadium. Book at Computicket.




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