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AVRIL LAVIGNE (article first published : 2005-03-27)

Edgars and 5fm in association with Big Concerts have announced the upcoming tour of the Canadian superstar. Avril Lavigne which starts on May 8 in Johannesburg, before heading for Durban on May 10, and finally to Cape Town on May 13.

Edgars Sponsorship Manager, Tracey Turner says: “Edgars continues to bring great brands and great bands to SA. We are planning to sponsor a year of incredible concerts and Avril Lavigne is just the way to kick it off!”

5fm Station Manager, John Langford added the station’s support to the tour, “We’ve been working with BIG Concerts for some time now in order pull this one off. Avril Lavigne represents the very foundation of our approach to music and youth culture – she’s sexy, talented and has a load of attitude, a bit like us I guess!”

Rock & roll wild child Avril Lavigne hit big in summer 2002 with her spiky-fun sound, shifting pop music into a different direction. Lavigne, who was 17 at the time, didn't seem concerned with the glamour of the pop world and such confidence allowed her star power to soar. By her early teens, her rock ambitions were clearly noticeable. She was writing songs, playing the guitar, and performing in the church choir and at county fairs. By the age of 16, having been heard and offered a deal by Arista Records’ Antonio “L.A.” Reid, her musical dreams became a reality.

Avril headed for Los Angeles and hooked up with producer/songwriter Clif Magness, who fine-tuned her melodic, edgy sound, and the result was her hit debut album, Let Go. The album gave young women a defiant voice and set it to music they could rock to. Featuring the hit singles, Complicated, and Sk8er Boi, it sold more than 14 million album sales and received eight Grammy nominations!

With her second album, Under My Skin, she was a lot more hands-on. "I knew how I wanted the drums, the guitar tones, and the structures to be. I understand the whole process so much better this time because I've been through it. I'm really picky with my sound." She also co-wrote the dozen songs, reflecting her growth, maturity and change since her last album. "The songs on Under My Skin are definitely deeper than those on Let Go," she says, "but I still love a good pop song. I'm basically just a girl who likes to write, who likes to rock out, and who wants music to be a part of my life forever."

Avril Lavigne performance in Durban on May 10 will take place at Westridge Park Stadium. Booking is at Computicket, 083 915 8000, or www.computicket.com

For information on upcoming shows visit www.bigconcerts.co.za or www.5fm.co.za. Avril Lavigne’s official website is at www.avril-lavigne.com




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