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MUSIC VIDEO AWARDS (article first published : 2003-11-22)

Channel O, Africa’s premier 24hour music video channel will be hosting the first ever Music Video Awards ceremony in Africa, for African videos.

The awards are distinguishable from anything else that exists in the continent in that they are specific to music videos and decided by viewer’s choice. The nominations are based on the popularity and frequency of their being play-listed on the channel with the winners being based on votes cast by Channel O viewers throughout the continent.

The Channel O Reel Music Video Awards are aimed at encouraging quality of video production on the continent, thus raising the bar to international standards in aspects such as creativity, ingenuity, technical exploitation and good deliverance of a song’s message.

Currently an imbalance exists between videos from within the continent and video emanating off-shore. The Channel O Reel Music Video Awards will create a climate where African Music Videos can stand toe to toe with the best in the world. It is the intention to produce this event on an annual basis.

Viewers can vote in 22 categories up until December 1, 2003. This is done via the website www.channelo.co.za, with one log in session comprising one vote. Viewers may also place their votes by calling 084 191 8730.

Hosted by the Channel O Video jocks, the Award Ceremony will be recorded live on December 2 at MNET Studio 1, Broadcast Centre at 17h00. The recorded show will be broadcast on December 5 at 20h00.




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