A
 
Web www.artsmart.co.za
A R T S M A R T
arts news from kwazulu-natal

miscellaneous news
www.artsmart.co.za
enquiries@artsmart.co.za
 A current news
crafts - dance - drama - film & tv - literature
music - supper theatre - visual arts
miscellaneous news - festivals
letters to the editor
home page
archives A
crafts - dance - drama - film & tv - literature
music - supper theatre - visual arts
miscellaneous news - festivals
 

NB: as of 23 September 2008, all new artSMart articles are being published on the site news.artsmart.co.za.

GATEWAY FASHION (article first published : 2003-10-18)

Old Mutual Properties have achieved a world first! For the first time, the rights have been granted by Fashion TV to present live fashiontv fashion shows in South Africa. There will be two shows per day from October 15 to 18 and an After Party, which will be confirmed at a later stage.

FTV is present in 130 countries and seen by over 500 million people. In South Africa alone more than 3 million people watch FTV on DSTV’s channel 72.

The look and feel of the event will be that of a Live FTV show. The focus will be prét-a-porter (off the shelf) fashion from the various fashion tenants inside Gateway Theatre of Shopping and will be a ramp fashion show in the tradition of the FTV broadcasts. Multi-media big screen footage and the typical FTV soundtrack and voice-overs by the original FTV voice artist in France, Nathalie, will form part and parcel of this production.

To add a bit of fun to the event, there will be four promoters throughout the centre dressed as Fashion Police “fining” individuals for various fashion faux pas. These fines will consist of actual monetary discounts to various participating stores (to be donated) or invitations to the FTV shows. There will be one chief fashion “policeman” stationed in the Hugo Boss Court.

Throughout the week participating tenants will display their merchandise in various courts.

Shows take place on October 17 and 18 at 14h00 and 19h00. More information from Shelley Stephens and Ayesha Sardar at Gateway Marketing on 031 566 2332.




 A current news
crafts - dance - drama - film & tv - literature
music - supper theatre - visual arts
miscellaneous news - festivals
letters to the editor
home page
archives A
crafts - dance - drama - film & tv - literature
music - supper theatre - visual arts
miscellaneous news - festivals
a co-production by caroline smart services and .durbanet. site credits
copyright © subsists in this page. all rights reserved. [ edit ] copyright details  artsmart