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USHAKA MARINE WORLD UNDERWAY (article first published : 2003-09-24)

The recently appointed uShaka Marine World management company has initiated the first phase of a comprehensive marketing plan for Africa's largest marine theme park, currently under construction in Durban.

While construction on uShaka Marine World has been underway since August last year, it is less than five months since the park management company tender was awarded to uShaka Island Management (USIM). USIM is a joint venture company comprising the Durban-based Three Cities Hotel Group, South African empowerment company Bitflow and the American ProFun Group.

Since their appointment, USIM has spent the last few months developing a comprehensive marketing strategy for uShaka Marine World. The first phase is a series of meetings with key stakeholders, particularly those tourism bodies involved with the marketing of Durban and KwaZulu-Natal, such as the ICC Durban, Durban Africa, KZN Tourism, Suncoast Casino and locally represented hotel groups.

The first of these meetings last week resulted in the announcement of an alliance with the ICC Durban to offer a range of conference and convention package 'add-ons' for delegates and accompanying partners. Alec Gilbert, CEO ICC Durban said the development was incredibly positive for Durban because it was world-class. "Together, the Durban marketing and tourism bodies can add huge value to partners like the ICC".




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