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BRANDED (article first published : 2002-08-20)

BBC World is the BBC's 24-hour, English language, international news and information channel, reaching 220 million homes in 200 countries and territories worldwide (93 million 24-hour homes). Launched in its present form in 1995, BBC World is a commercial service, run by BBC Worldwide and funded by advertising and subscription.

In September, Branded takes over the BBC World weekend schedule with a series of programmes examining the world of the consumer. The Ad Factor begins the process in a three-part programme tracing the process of making an advertisement from the pitching through to the 'roll-out' of the final product. In Logo, viewers are taken on a journey around the world to explore the influence that brands have on culture and society. What youngsters want ....And how they get it observes some accomplished negotiators in action and, with the help of behavioural psychologists, exposes their strategies.

BBC World Affairs Editor, John Simpson, takes a personal look at stories from around the globe in Simpson's World every month while the unmissable weekly flagship entertainment programme, Talking Movies with Tom Brook, continues until the end of the year.




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