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HANDBOOK ON ARTS AND CULTURE (article first published : 2001-11-14)

The South African Handbook on Arts and Culture, first published by Article 27 Arts and Culture Consultants in 1998 with the generous assistance of Nedbank, the Arts and Culture Trust and Business and Arts South Africa, was hailed by many as the most important and comprehensive source of information on arts and culture in post-1994 South Africa.

In response to numerous local and international requests for an updated version of the Handbook, the organisers are delighted to announce that the next edition has been researched and will be published by David Philip Publishers with the support of the Swedish International Development Co-operation Agency (SIDA), worthy winners of the recent ACT International Arts and Culture Sponsor of the Year Category.

Researched and edited by Mike van Graan and Tammy Ballantyne, the next edition is currently being designed and printed, and will be available early next year.

The South African Handbook on Arts and Culture is a one-stop directory of information about arts and culture which journalists, donors, practitioners, academics, researchers, policy-makers, cultural institutions, international agencies, government, networks, etc will find invaluable.

Chapters include names and contact details for national and provincial funding agencies; private sector sponsors; foreign embassies in South Africa and South African embassies abroad; various media and arts journalists; educational institutions; local and international arts festivals; awards and competitions; national, provincial and local government politicians responsible for arts and culture; as well as chapters with contact details for important agencies in craft, dance, music, theatre, film, literature, visual arts, heritage, community art and cultural tourism.

With 500 copies to be sent to libraries across the country, the continued international interest in South African arts and culture (the Department of Foreign Affairs purchased copies of the 1998 edition for most of its embassies abroad) and the clear need for such a resource locally, the Handbook on Arts and Culture offers potential advertisers (theatres, service providers, private sector sponsors, funding agencies, museums, casting agencies, festivals, educational institutions, etc) a unique opportunity to reach their desired markets, to build awareness of their products and services, and to maintain top-of-mind consciousness of their particular brands in this important niche market.

SIDA's generous assistance means that highly competitive advertising rates can be offered. Income generated through advertising will go towards the compilation of future editions which it is hoped will be made available on an annual basis.

Artwork should reach Article 27 by December 7 at the latest. Advertising space in the Handbook may be booked by contacting e-mail: art27m@iafrica.com by November 26. For enquiries, call Mike van Graan at 021 674-0520 or 082 900-3349 or e-mail art27m@iafrica.com




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