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NB: as of 23 September 2008, all new artSMart articles are being published on the site news.artsmart.co.za.

NEW VIP BROCHURE (article first published : 2001-03-2)

Very Important Publication is a new monthly publication due out in March.

VIP’s intention is to harness the potential of two inveterate notions: artistic poverty and Durban’s cultural apathy, “explains VIP’s Wendy McFall. “To our mind the average individual artist is seldom in a position to fund the marketing of his/her product to full capacity. For example, the cost of printing and distributing 3,000 flyers will cost in the region of R750 – a hefty chunk out of the artist’s pocket. We would like to cut this cost in half by offering a collective advertising brochure.”

The two-colour Z-fold A4 brochure will offer advertising space for 16 prospects at R325 per block. Initially planned as a monthly venture with 3,000 brochures distributed to target markets, it is hoped that it will grow to a twice-monthly publication and, hopefully, increase in volume.

“With this brochure, the Durban public has an opportunity of viewing, at one easy glance, all the local cultural events on offer for the month.” More details from Wendy on 072 124-7929 or Shireen on 082 483-8666 or e-mail: skjames22@yahoo.com




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