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COMPUTICKET REVAMPS (article first published : 2001-02-4)

Computicket has announced significant changes to its operation that will see the consolidation of its outlets in favour of electronic and self-service delivery. "Consumer buying behaviour in our industry has changed dramatically. Ticket sales are moving electronic and people are using the physical Computicket outlets to a lesser extent. Today's consumer wants to buy tickets over the phone, collect tickets at e-swipe machines or book on the Internet," William Marais, chief operating officer, M-Web e-media, said today.

"By consolidating outlets and implementing convenient, accessible and easier ways of delivering tickets to consumers we will have an operation that is more nimble," says Marais.

Changes would require a reduced physical Computicket presence and staff complement as well as a consolidated national call centre. Consequently, the company will propose staff cut backs.

In line with its commerce anywhere strategy, the company will continue to grow the Computicket brand as an online ticketing service. Online shoppers are increasingly purchasing tickets online at www.computicket.com. In the future, distribution would grow to include cellular phones, mobile handsets and interactive television.

Computicket is also aggressively pursuing the use of electronic ticketing machines in the forecourts of the country's highest- traffic petrol stations as well as retail stores. Consumers will be able to purchase tickets from Computicket on the run while shopping at convenience stores or while filling up with petrol. The high percentage of Computicket customers who currently purchase tickets via the company's call centres will be unaffected.




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