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AWARDS FOR BUSINESS SUPPORT (article first published : 2000-12-10)

All businesses supporting the arts - whether large or small, in cash or in kind - are invited to enter the 4th annual Business Day/BASA awards for innovative and successful sponsorship of the arts.

The awards focus on sponsorship of events, projects or organisations from January 1 to December 31, 2000, and demonstrate how the arts offer a viable and effective communications tool for business while lifting the profile of the arts in South Africa in the process. Sponsorship spend is growing annually and as part of the entertainment sector arts and culture offer real opportunities for business to reach their target markets and address philanthropic objectives.

The awards categories include: Best use a commission of new art; First time sponsor; Increasing access to the arts; International sponsorship; Long term development; Single project; Sponsorship by a small business; Sponsorship in kind; Strategic sponsorship, and Youth sponsorship.

All entries are considered for the Chairman's Award for sustained excellence, made at the discretion of BASA's chairman. A judging panel, comprised of professionals from the business and arts sectors, will evaluate the success of each sponsorship in achieving the sponsorís objectives and bringing genuine benefits to the arts organization and surrounding community. Also taken into account will be factors such as the innovative nature of the sponsorship.

All businesses that have sponsored any arts organization, project or event, in any discipline or disciplines (visual and performing arts, music, theatre, dance, literature, poetry, festival, film, etc.) are eligible to enter. In cases of multiple sponsorship of a single event, all sponsors are eligible to enter.

The nomination/entry form may be completed by the sponsoring company and/or the arts organization, except in the Strategic Sponsorship category which must be completed by the business itself. Sponsoring companies may be entered in a maximum of two categories.

Contact Business and Arts South Africa for more information and nomination/entry forms on (011) 784-9994 or fax (011) 784-9996 or email basa@artslink.co.za. The closing date for entries is February 28, 2001.




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