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BUSINESS DAY/BASA AWARDS (article first published : 1999-05-25)

Companies making innovative and effective use of arts sponsorship were recognised at the second annual Business Day/BASA Awards for business sponsors of the arts last night. The awards, focusing on sponsorships and mutually beneficial business-arts partnerships during 1998, were presented by Ms.Zanele Mbeki, Director of Business and Arts South Africa (BASA).

In the category Best Use of a Commission of New Art, which recognises those sponsors who have had the vision to support the creation of new, original work in any arts medium and to use the commission effectively, the award went to Mobile Telephone Network for the MTN Arts Programme and Institution.

Winner in the First Time Sponsor category was the Sekunjalo Investment Group for sponsorship of performers at the Spier Festival. Increasing Access to the Arts focuses on sponsors who have helped bring the arts to people who might not otherwise have access to them. The award was won by Plate Glass and Shatterprufe Industries for the PGSI Field Band Foundation.

The International Sponsorship category recognises businesses sponsoring South African arts abroad or bringing an international arts project to South Africa, giving a South African public access to work it would not normally see. The award was made to Vodacom for The Three Sopranos.

Long Term Development is a category designed to recognise companies that have been committed to developing sponsorship of an arts organisation or project over three or more years. The award went to Electronic Media Network (M-Net) for M-Net 'New Directions'. Single Project focuses on an outstanding sponsorship or a series of projects with one organisation, Two awards are made: Electronic Media Network (M-Net) for the It's a Funny Country Comedy Development Programme at the Klein Karoo Nasionale Kunstefees and to Standard Bank of South Africa for the Standard Bank National Jazz Circuit.

Smaller companies with 1-200 full-time employees and an annual turnover of no more than R10million fall into the category Sponsorship by a Small Business. The winner was KSDP Design (Cape) for developing a new corporate identity for Cape Town City Ballet. In the category Sponsorship in Kind, where a company gives non-financial but essential support to the arts, the award went Fine Music Radio for creating high quality radio commercials and flighting them strategically for the Spier Festival.

The Strategic Sponsorship category looks at the best use of a sponsorship programme as an integral part of the sponsor's overall marketing strategy. Two awards are made: Sasol Limited for sponsorship of the National Symphony Orchestra and the South African National Youth Orchestra Foundation and to Unifoods for the Joko Storytelling Project

One of the most popular areas for arts sponsorship is that which involves education and/or young people. In the category Youth Sponsorship, awards went to Anglo American Platinum Corporation and to Impala Platinum Limited, two companies which together have built and sustained a partnership with the Kaleidoscope Children's Arts Festival.

The Chairman's Premier Award for sustained excellence in sponsorship of the arts, is made at the discretion of the Chairman of Business and Arts South Africa, and was awarded to First National Bank of Southern Africa Limited for the FNB Vita Awards system, a national programme of awards, events and exhibitions.

The judging panel included Hylton Appelbaum (director, Liberty Life Foundation); Jenny Cargill (managing director, Business Map); Michael Coulson (deputy editor, Financial Mail); Derrick Dickens (executive director, Association of Marketers); Pearl Mashabela (CEO, Penta Publications); Dawn Mokhobo (director, MBM); and Welcome Msomi (director, Naledi). The voting process was monitored and audited by Philip Hourquebie, managing director of Ernst and Young.

For more details about BASA matching funding, phone (011) 784-.9994. email basa@icon.co.za


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