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CASUAL DAY (article first published : 2008-07-19)

On September 5 Casual Day offers the opportunity to wake up for the needs of others.

Casual Day 2008 will take place on September 5. This is a fundraising project involving six national welfare organisations that provides a service within the field of disability. The project has always been a great success and is a highlight in the lives of persons with disabilities. Casual Day not only raises funds for persons with disabilities but also addresses various problems in the field of disability, thus improving the lives of these people as a whole.

“The project has already raised about R79.1 million over the last 13 years but the real success can be seen by the impact it has on the lives of persons with disabilities around us,” say the organisers. “This year we provide you with the opportunity to wake up for the needs of others around you, by supporting persons with disabilities by wearing your official Casual Day sticker. By donating only R10.

“On Casual Day we ask people to dress up or down – anything other than the usual. Every person who participates must wear the official Casual Day sticker, indicating that they are dressed differently in support of and to benefit persons with disabilities in South Africa. The sticker can be obtained for a R10 donation from the Casual Day office, any Absa outlet, from a participating welfare organization, or any Game store or via the Casual Day website.”

A project of this scale needs business partners to be truly successful. Absa is the primary partner of Casual Day. They contribute financially towards the project and give an infrastructure for the distribution of the stickers. Game also distributes the stickers through all their stores countrywide and make sure that each and every person can get hold of a sticker. Neither Absa nor Game benefit financially from the project.

Casual Day is on September 5. Stickers obtainable from any Absa branch, Game or participating welfare organisation.




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