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NB: as of 23 September 2008, all new artSMart articles are being published on the site news.artsmart.co.za.

INSIDE-OUT (article first published : 2008-01-7)

Inside-Out: South African Fashion Designers Sewing Success written by Renato Palmi is a new scholarly book that looks at the complexity of the South African fashion sector.

It is the first comprehensive study of South African independent fashion designers and the role that Fashion Weeks play in the promotion of the industry. The book provides a brief review of the historical development of South Africa's apparel industry up to and including the implementation of the quotas on Chinese apparel imports.

Renato Palmi presents a tableau of an industry that is fragmented by egos, poor government policies and a consumer base that only looks at price. That being said, he weaves and sews a picture of an industry that has an enormous potential.

Inside-Out: South African Fashion Designers Sewing Success is a valuable resource for future and current designers, boutique and retail chain stores and should be read by government departments, trade unions and apparel industry bodies.

Renato Palmi runs a specialist research and development consultancy called The ReDress Consultancy - South Africa with a focus on the local clothing, textile and fashion industry. Offering informative and critical commentary on related economic regeneration issues, he has become known as "South Africa's fashion insider" as a source of astute observation and analysis. Several of his evidence-based recommendations have been noted and taken forward by industry organisations and government bodies.

Renato Palmi's monitoring and evaluation research of provincial Fashion Week events provides invaluable management intelligence, the outcomes of which can contribute significantly to the growth and sustainability of South Africa's fashion sector in particular, and the numerous value-chain elements associated therewith. Through his investigative research, the author was responsible for the retail-chain store Mr Price making the decision to stop importing clothing from Burma. He has assisted and worked with numerous South African designers in developing their businesses.

Inside-Out is priced at R140 discounted to R95 and currently available at Durban's Ike's Books & Collectables on 031 303 9214. The book can be ordered directly from the publisher at http://www.justdone.co.za or email: publish@justdone.co.za

Phone John and Shirene on 083 3888 290 for direct orders in South Africa. International buyers may order on http://www.Lulu.com/justdone




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