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TOY STORY (article first published : 2007-10-9)

East Coast Radio has launched Toy Story 2007 their corporate social investment project that has been running for the past eight years. Each year the station collects tens of thousands of toys that are donated by listeners. These toys are distributed to homes, orphanages, child-headed households and government hospitals.

Apart from toys, the station uses all monies raised to purchase food parcels. The food parcels feed a family of 4-6, for approximately six weeks. These food parcels are created by the Gift of the Givers, who partner with the East Coast Radio on Toy Story. The Gift of The Givers has made an initial contribution of 5,000 food parcels for this project.

These parcels are designed with the family’s daily needs in mind and contain maize, rice, beans, oil, milk powder, soaps, soup, sugar, teabags, porridge and Ready Food, amongst other items. Donations can be made directly into the East Coast Radio bank account (see details below), online, or by visiting the station.

“It is important to us that toys can be donated easily and that listeners are able to track their donations,” said Paulette Holmes, East Coast Radio Marketing Director, “We ensure that every cent donated gets to the neediest beneficiaries throughout KZN.”

Toys can be dropped off at East Coast Radio House in Umhlanga, at the Gift of the Givers in Pietermaritzburg, with support sponsors Vodacom (either at the VodaShops or Voda4U Stores) and Durban Deliveries in Umbilo, Durban.

“The province really embraces this project, from schools to corporates, the response is over-whelming,” said East Coast Radio MD Trish Taylor, “It is this support that enabled us to distribute 80,000 toys and feed 7,000 families in 2006.”

Banking Details: Bank: ABSA; Account Number: 912 790 6124; Branch Code: 632005; Branch: Umhlanga Ridge; Reference: East Coast Radio - Toy Story

More information at www.ecr.co.za or call Anusha/ Naz on 031 570 9495.




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