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VIDEO AD FOR SAfm (article first published : 2000-01-21)

National English radio station SAfm has launched what it believes is the country’s first video commercial produced exclusively for use on the Internet. The 30-second advertisement will be made available to the station’s clients and members of its online mailing list.

“There is a new wave of filmmaking, marketing and communication that has converged here”, project overseer Tony Lankester said. “We asked three highly talented young filmmakers to produce us something to distribute by email, something that would keep us on the cutting edge of technology.” The advertisement was written and directed by Rohan Dickson, who was nominated last year for a Palm D’Or at the Cannes Film Festival for his short film Husk. The project was shot in two days using a digital camera and natural lighting, edited and delivered to the client by the end of day three. Check out the station’s web site at http://www.safm.co.za.




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