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K-SPRAY STENCIL COMPETITION (article first published : 2006-08-21)

Sneaker brand K-Swiss is offering budding artists a unique challenge through its innovative K-Spray stencil competition.

K-Swiss is an international brand renowned for sneakers that have sprinted their way into South Africa with a huge following among everybody from preppy teenage tennis stars to grungy graffiti artists. This time around they've used their involvement in the graffiti scene and their well established street cred to partner with Blunt magazine and Sportscene, coming up with a competition called K-Spray.

The competition is aimed at artists and youngsters who are fashion and brand conscious and follow the latest trends but who also want to be seen as individuals.

All teenagers have to do is go to www.bluntmag.co.za, e-mail their best piece of artwork before August 22, wait to be selected by a panel of judges and then the fun begins! They will get sent a pair of plain white sneakers and have free reign to customise them any way they like. Colour, patterns, slogans and pictures are all welcome!

Manager of K-Swiss SA Jeremy Nel says, "This competition will no doubt appeal to a whole new target market and help the brand to find yet another niche market to fit into to."

Traditionally, graffiti has been the hobby of rebellious teenagers who spray painted illegal surfaces and hoped not to get caught. It is now increasingly being taken up by inspired youths searching for an alternative creative outlet, hoping that their art will be recognised and appreciated. K-Spray is therefore the ultimate opportunity to bring the art form into a new era of artistic influence.

A number of graffiti artists have surfaced from the underground to take part in this initiative. An artist like Tocil is recognised as one of South Africa's most talented stencil artists and is the perfect example of this discipline in its finest form. He says: "Stencil art holds similarities to any other art form in the sense that you need to have just as much creative energy and inspiration as an artist who would paint on a traditional canvas."

K-Swiss have been pioneers when it comes to providing the youth with trendy and unique fashion alternatives. They have provided the inspiration behind many of the seasons' looks, and Sam Edwards, marketing manager of K-Swiss says, "Our youth have a unique way of expressing themselves, and graffiti facilitates their voices and opinions. I knew they would jump at the chance to have their voices and opinions heard on a very different canvas: their shoes." Edwards also knew that R15,000 plus a generous clothing sponsorship would be an added bonus!

The final judging round in Cape Town on December 8 will include the world's best graffiti artist, Logan Hicks, who will select the winner from among stiff competition. Celebs, VIP's and an array of South Africa's finest artistic members will be there to show their support for this way-out concept and to give their "spray" of approval!

More information from Jozi Donjeany of Hunt PR on 031 539 2444 or 076 153 8286 or email: hunt_pr3@telkomsa.net




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