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ACT NEW PARTNERSHIP (article first published : 2006-08-5)

The prestigious Arts and Culture Trust (ACT) Awards for 2006 will be presented in a bold new partnership between Nedbank and CLASSICfeel magazine. Nedbank has been the principal presenting partner for the Awards since its inception eight years ago. CLASSICfeel Magazine has been brought on board as the official print media partner of the ACT Awards 2006.

Over the years, Nedbank has made a significant contribution to the more than R11 million disbursed by the Arts & Culture Trust. In the 1990’s, Nedbank pioneered the concept of ‘mutual benefit marketing’ by offering the Nedbank Affinity banking products that have benefited recipients of the grants disbursed by the Arts & Culture Trust.

The more clients use their Arts Affinity bank accounts, the more Nedbank contributes to ACT and ACT-funded projects. All of Nedbank’s Affinity products have been met with astounding enthusiasm from consumers interested in banking products that offer competitive rates and service, while also providing them with a means of contributing to broader society in a meaningful way.

In 2005, CLASSICfeel Magazine won both the ACT Media Award and the ACT Journalist Award. The publication also garnered the SAPPI PICA Award 2005 for Entertainment and Arts. It boasts a long-standing relationship with the Department of Arts and Culture (one of ACT’s Founding Trustees), adding to their commitment to the growth of South African arts and culture.

According to ACT general manager, Ashraf Johaardien, “As a showpiece for the best in local music, art, theatre and dance CLASSICfeel is perfectly positioned as the Official Print Media Sponsor of the ACT Awards to offer both the corporate sponsors of the awards as well as the finalists and winners an excellent platform to showcase their manifold contributions to the development of arts and culture in our country.”

Nomination forms including details of categories and criteria will be available in the August issue of CLASSICfeel Magazine and at their website www.classicfeel.co.za, via the Nedbank website at www.nedbankarts.co.za and the ACT website at www.act.org.za

The Arts & Culture Trust is supported by the following Founding Trustees: The Department of Arts and Culture, Nedbank, The Royal Netherlands Embassy, Sun International and The Vodacom Foundation. For more information call the ACT office on 011 802 7646 or send an e-mail to info@act.org.za




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