A
 
Web www.artsmart.co.za
A R T S M A R T
arts news from kwazulu-natal

miscellaneous news
www.artsmart.co.za
enquiries@artsmart.co.za
 A current news
crafts - dance - drama - film & tv - literature
music - supper theatre - visual arts
miscellaneous news - festivals
letters to the editor
home page
archives A
crafts - dance - drama - film & tv - literature
music - supper theatre - visual arts
miscellaneous news - festivals
 

NB: as of 23 September 2008, all new artSMart articles are being published on the site news.artsmart.co.za.

ART VESPA 2005 WINNER (article first published : 2006-03-20)

Last spring, Vespa South Africa and their advertising partner, Guerrilla Marketing, created an interactive email competition aimed at advertising agencies. The innovative campaign invited South Africaís brightest creative minds to design a unique Art Vespa that required participants to download a Vespa photograph and implement their own Art Vespa design.

There were nearly 60 entries. A staggering response, considering the deadline pressures most creative staff work under every day. And due to an overwhelming request for a deadline extension, Vespa and Guerrilla Marketing extended the deadline date by a month.

Competition was strong but there had to be one. Brad Schmidt of Gendel Advertising, who submitted several designs, won for his striking jigsaw-puzzle Art Vespa, that took four hours to complete and got him first prize. Bradís hard work and passion for the Vespa brand paid off in the end and he now has his very own personalised Vespa LX.

Runners up were David Nieuwenhuizen from Wasp Advertising (second), Miguel Nunes from Lowe Bull (third), Jeni-Anne Weitz from 24 Carrots (fourth) and Mandie van der Merwe from Jupiter Drawing Room Cape Town (fifth) who will take home a stylish Vespa watch.

The Art Vespa Guerrilla Marketing campaign was a huge success. It created a phenomenal interest within ad agencies to offer Vespa as a prize in their clientís consumer promotions. For this reason, and because Vespa MD, Andy Reid, would obviously like to see more Art Vespas on the road, Guerrilla Marketing and Vespa will be making this an annual event.

Look out for the Art Vespa 2006 competition later this year.




 A current news
crafts - dance - drama - film & tv - literature
music - supper theatre - visual arts
miscellaneous news - festivals
letters to the editor
home page
archives A
crafts - dance - drama - film & tv - literature
music - supper theatre - visual arts
miscellaneous news - festivals
a co-production by caroline smart services and .durbanet. site credits
copyright © subsists in this page. all rights reserved. [ edit ] copyright details  artsmart