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NB: as of 23 September 2008, all new artSMart articles are being published on the site news.artsmart.co.za.

EVITA’S PERFUME (article first published : 1999-10-2)

On September 23, the irrepressible Evita Bezuidenhout launched a new fragrance which aims to knock everyone dead. It is titled (in true Pieter-Dirk Uys style) Jeau Mour. Pronounce it the way it is supposed to be said, as “Yo Moor”, and you’ll find it sounds oddly similar to an expression in Afrikaans which virtually means I’ll knock you dead!

Manufacturers of the perfume, SDV Pharmaceuticals, describe it as “the scent of a woman who is special – not only because she doesn’t exist but because she is part of South Africa – like biltong, proteas, mopani worms and reconciliation. For those unfamiliar with the legend of Pieter-Dirk Uys’s creation, Evita Bezuidenhout, she has been described as the most famous woman in South Africa, someone who was introduced to theatre audiences nigh on ten years ago as the South African ambassador to the independent homeland of Bapetikosweti. Her gracious and elegant persona was placed in high-level Government circles and she was known to be a personal friend of numerous South African politicians.

From the sale of each bottle of perfume, one rand will be donated to People Opposing Woman Abuse, a non-profit organisation which aims to raise awareness of abuse against women in South Africa.


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