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SIYAGRUVA (article first published : 2002-06-28)

South African Teenagers are not renowned as big readers of books. They buy music, videogames, Pay As You go cards and watch a lot of TV it would seem. But New Africa Education aims to take this profile on by means of their series aimed at Teenagers in South Africa: Siyagruva.

In an effort to encourage South African teenagers to read books, the Siyagruva series deals with the real issues which confront them. Here are no Eurocentric tales of fast cars, school clubs and the suburbs, but topics that deal with townships, drugs, nightclubs and sex as well as the problems facing young people trying to find their path in life. With a distinct moral message, the series seeks to speak to the national youth in a voice that they recognize.

Siyagruva brings a new breed of writing to a new breed of readers. Some of the authors are hip and eloquent young people. They are committed to public appearances to promote the correct profile of the series through interviews, book signings or promotional events.

Some of the titles include Breaking Out, Divine Dump Dancer, High Heels and Hijack and Troubles, Taxis and Toilets. The target audience is teenagers from rural or urban Southern Africa between the age groups of 12 and 18 and using English as a first, second or third language.

A partnership with M-Web learning will see Siyagruva sold at the actual e-learning centre as well as on-line through the M-Web Learning hub. Books are priced at R29.95.

More details from 021 674-4136 or fax 021 674-3358 or e-mail: newafrica@naep.co.za




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