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11th ANNUAL BUSINESS DAY/BASA AWARDS 2007 (article first published : 2007-12-9)

Business sponsors of the arts are invited to enter the 2007 Business Day/BASA Awards for innovative and effective sponsorship of the arts. The awards are supported by Anglo American. All businesses operating within South Africa, large or small, who have supported the arts in any genre, whether in cash or in kind during the period January 1 to December 31, 2007, may enter; alternatively, the recipient arts organisation may nominate their sponsor for an award.

Focusing on support for the arts and cultural events, projects or organisations, these annual awards recognise creative business thinking and identify partnerships that go beyond simple chequebook sponsorship and make a difference to both sponsor and recipient. Sponsorship spend continues to grow annually and by highlighting business-arts partnerships, the awards illustrate how effective and viable a business communications tool the arts are while, at the same time, lifting the profile of the arts sector in our country. This is increasingly important in the light of the King 2 report; new strategic thinking needs new solutions such as those offered through investment in the arts.

There are 12 award categories, including the Chairmanís Award for sustained excellence made at the discretion of BASAís Chairman.

Judges, drawn from the arts, business and marketing, will evaluate the success of each sponsorship programme in achieving the objectives of the sponsoring company and in bringing genuine benefits to the arts organisation and the broader community. In cases of multiple sponsorship of a single event, all sponsors are eligible to enter on the basis of their particular objectives. Factors such as the innovative nature of the sponsorship will also be taken into account.

The nomination/entry form is user friendly and may be completed by the sponsoring company and/or the arts organisation, except in the Strategic Sponsorship category; this must be completed by the sponsoring business itself. Sponsors may be entered in a maximum of two categories.

Flowing from the Barloworld ARTWORKS mentoring programme, which matches individuals with business skills and expertise to arts organisations, the Barloworld Mentor of the Year award was introduced in 2005. Arts organisations are invited to nominate individuals from the corporate sector with whom they have worked within the past year and whose ongoing inputs and advice have enhanced the organisationís skills base, capacity and competency.

The closing date for entries is February 28, 2008.

Contact Business and Arts South Africa for more information and for the nomination/entry forms, at telephone 011 832 3000; or email info@basa.co.za or visit www.basa.co.za




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