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CLASSICFEEL MAGAZINE GROWS FAST (article first published : 2008-08-29)

The award-winning CLASSICFEEL magazine reports an impressive 26 per cent growth in its ABC figures this year, despite the declining economic climate in South Africa and a competitive magazine industry. The arts and culture publication has effectively entrenched itself as the leading authority on music, arts, culture and lifestyle in South Africa.

“CLASSICFEEL is proud to have achieved a 26 percent increase in its circulation figures over the past six months,” says publisher and editor-in-chief Lore Watterson. “South Africa has experienced many interest rate hikes in the past year. Regardless of this, the magazine has continued to inform, educate and entertain its dedicated readers, bringing them the best in classic music, arts, culture and lifestyle.”

In January of this year CLASSICFEEL became a consumer magazine, enabling all South Africans to have their own copies of this coveted arts and culture magazine. CLASSICFEEL was launched in 2002 in collaboration with Johannesburg-based radio station Classic fM 102.7 as a customer magazine with a limited distribution and went on to grow steadily in terms of both content and readership. This growth necessitated expansion so the magazine is now available at CNAs, Spar, Exclusive Books and other independent bookstores nationwide.

The expansion from a customer magazine to a consumer magazine has proved to be a pivotal move, as reflected in the 26 percent growth in the magazine’s ABC figures. Published monthly CLASSICFEEL speaks to a niche, high-end market with discerning tastes across gender, race and age.

Many of the magazine’s loyal readers are highly placed in the business world, in LSMs 9–10, over the age of 35 and earn over R350,000 per annum. But the expansion of the magazine has attracted many new readers, defined primarily by their need for quality information about the arts and culture industries. This means that, even with the many exciting changes, CLASSICFEEL magazine retains a committed focus on the best in local and international classical and jazz music, visual arts, film and theatre, as well as food, wine and travel.

CLASSICFEEL is dedicated to promoting arts and culture in South Africa and has been recognised for its high standard with a sought-after Arts and Culture Trust Award, a BASA Award and the PICA Award for Excellence in Publishing.

CLASSICFEEL is extending its footprint to KZN with the recent inclusion of a monthly column from well-known arts personality Caroline Smart who gives a brief rundown of what the City of Durban has to offer by way of arts and entertainment.




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