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MULTICHOICE VUKA! AWARDS (article first published : 2006-07-23)

Have you ever found yourself with a lump in your throat or laughing out loud while watching an ad promoting a charity or cause? These commercials with the small VUKA sign in the corner just can’t be dismissed. This inspired MultiChoice campaign has created almost 1,200 public service announcements in the past eight years giving a voice and a face to issues that may otherwise be ignored.

Entries for the 8th annual MultiChoice VUKA! Awards are now open.

“The MultiChoice VUKA! Awards is the company’s flagship corporate social investment project and is made possible by South Africans who have a passion for film and making a difference in other peoples lives”, says Marilyn Watson, corporate communications manager, MultiChoice. “It aims to encourage South Africans to focus beyond the lens, creating empathy, inspiring action, building national pride and, ultimately, generating income and awareness for the charities.

The MultiChoice VUKA! Awards support the South African film and advertising industry, by showcasing professional talent and encouraging fresh, raw talent. They help to spread a message of hope to viewers through the free flighting of public service announcements on selected DStv channels.

2006 marks the introduction to this prestigious competition of a new short film-category, VUKA! Short Cuts. The aim is to acknowledge, reward and develop new skills and opportunities for the South African film industry. VUKA! Short Cuts calls for two-three minute short films that are engaging, explorative and have at their heart a social investment message – the emphasis is on the storytelling (fictional narrative).

“The short film format is becoming increasingly interesting worldwide with the advent of new media platforms such as mobile phones and Internet,” explains MultiChoice Corporate Affairs General Manager Jackie Rakitla. “VUKA! Short cuts will look for films that have powerful emotive content – the ability to move an audience and tell a story in a very short time.”

The Multichoice Vuka! Awards make provision for entries in two categories namely “Newcomer & Student entries” and “Professional entries”, with the following awards given in both categories: Overall PSA; Best Director; Cinematographer; Concept; Use of Humour to convey a serious message; Editor; Original Music or Original Sound Design & FX, and Animation.

The MultiChoice VUKAs have become synonymous with high quality film projects that reflect the needs and socio-cultural challenges facing South Africa. Entrants need to select their preferred charity or worthy cause and then produce a film or PSA (Public Service Announcement) linked to this theme. The MultiChoice VUKAs! have produced over 1000 PSA’s since the start of the competition.

Entry forms are available from http://vuka.multichoice.co.za or from most major industry suppliers and post-production facilities. Contact Candice or Vauldi on 011 804 2552 or email vuka@thebomb.co.za

Closing date for entries is September 29. Winners will be announced at a ceremony in November.




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