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TIDAL WAVE COMMERCIAL (article first published : 2006-02-19)

Tidal Wave Productions was hard at work on January 22 this year, filming a commercial aimed at raising both awareness and funds for children affected by HIV/Aids. Sponsored by Yamaha, the commercial was shot on location at Addington’s Children Hospital in Durban as well as in and around various streets in the centre of Durban.

Addington’s Children Hospital was provided free of charge for the filming of Yamaha HIV/Aids commercial courtesy of KwaZulu Natal Department of Health. The high rise building which is situated on shore has in the past provided background for Tidal Wave Productions’ anti-violence commercial. Last year, it was also used as Mother Theresa’s Hospital in Calcutta during the filming of an Italian feature film called Karol.

Yamaha has flexed its muscles in the fight against HIV/Aids by filming this advert with the aim of highlighting the plight of orphans having lost one or both parents from this pandemic. The HIV/Aids commercial further intends to motivate and encourage Aids orphans to make something of their future and remain positive amid what may seem like a bleak future.

Tidal Wave Productions’ director, Peter Matthews said: “Our decision to shoot this commercial is based on the company’s commitment to helping these children have a better future.”

The commercial features Andile Mnikathi, a 12-year old actor from Durban. Ten other children who residing in and around Durban and who have been directly affected by HIV/Aids in some way, were also interviewed during the making of this commercial.

Yamaha has confirmed that it will donate R50 for every marine product or motorcycle sold, to help these children lead a normal life and chance to reach their potential. The commercial will also have a website address for those who wish to contribute to the upliftment of these children directly and are not in the market for a Yamaha product.

“We at Hospice recognise that there are organisations dealing specifically with the orphan crisis in our country and we do network and refer to these organisations,” says Jacquie Khumalo, a social worker at Highway Hospice in Durban, who works with the children. “We have a responsibility to ensure that children of the patients for whom we have been caring will be protected and provided with care after the death of their parents. Children have the right to food, education, shelter, recreation and medical care”.

Most of the crew donated their time free of charge during the filming of this commercial while Media Film Services provided filming gear. This commercial will be aired courtesy of M-Net from February.




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