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YESTERDAY BOX OFFICE BOOST (article first published : 2005-02-9)

Yesterday, South Africa’s first-ever Oscar nominated film in the Best Foreign Language category, which was re-released on January 21 has seen a significant increase in its box office earnings since the Academy Award Nominations were announced.

This past weekend, Yesterday’s boxoffice increased by a whopping 350% compared to the previous weekend and this is attributed to the Oscar Nomination received by the film. The film, produced by Anant Singh and Helena Spring, and written and directed by acclaimed director, Darrell James Roodt, stars Leleti Khumalo of Sarafina! fame.

Yesterday, which is the first commercial isiZulu feature film, illustrates that local films, made in indigenous languages can succeed at the South African boxoffice and can also find success abroad. It is being distributed by HBO Films both in North America and in other international territories.

Producer of Yesterday, Anant Singh, commented, “We were thrilled with the Oscar Nomination for Best Foreign Language Film. We are delighted that South African audiences are supporting Yesterday in its second run. This is certainly a boost for the local film industry and we hope that audiences will respond equally well to more home-grown films. ”

Yesterday is currently playing at the Pavilion in Durban and Cascades in Pietermaritzburg.

Yesterday is a Videovision Entertainment production in association with the Nelson Mandela Foundation, M-Net, The National Film And Video Foundation, Distant Horizon and was shot on location in KwaZulu Natal. Music was composed by Madala Kunene and it is executive produced by Sudhir Pragjee and Sanjeev Singh, produced by Anant Singh and Helena Spring and written and directed by Darrell James Roodt.




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