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AFRICA DAY (article first published : 2004-05-12)

Experience the beauty, enduring spirit and power of Africa as Discovery Channel celebrates Africa Day on May 25.

Discovery Networks Europe invites DStv subscribers to join in the festivities as Discovery Channel delivers the continent in all its colours to celebrate Africa's important day.

Viewers will have an opportunity to sample Africa, with its veritable mix of urban, pastoral and multi ethnic masses, charming landscapes, as well as vast open spaces, beautiful rain forestry and the colourful, sandy deserts of the North, West and North East.

The Africa Day programming will coincide with the worldwide annual celebration of Africa Day that has been officially marked since 1969.

The programming line-up kicks off with Serengeti Today: As Seen on TV where veteran wildlife filmmaker Alan Root will highlight the economic aspects and the effect on predators and prey within the park. The Witchdoctor's New Bride gives more insight into traditional marriages and witchcraft.

Ugandan Safari: A Presidential Tour showcases the real Uganda as seen through the eyes of President Yoweri Kaguta Museveni. Globe Trekkers: Madagascar shows local customs such as one in the Madagascan village of Antserabe where crocodiles, which are regarded as the spirit mediums, are fed livestock by the local village, as a means to appease their ancestors.

These are high quality documentaries in terms of content and techniques.

“We have included programmes that make us relive past events and explore the hidden secrets of the African continent thanks to detailed and realistic productions supported by the computer graphic and research," said John Begert Head of content and Marcomms for Discovery Networks Europe.




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