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AUDIO WATERMARKING (article first published : 2004-03-26)

The National Association of Broadcasters (NAB), as the leading representative body in the broadcasting industry, will host a presentation and debate on audio watermarking technology. It is acknowledged that this type of technology has great potential and application possibilities in the broadcasting, recording and advertising industries.

The presentation has been arranged by the Technical Committee of the NAB as part of its ongoing commitment to identifying new developments and groundbreaking technology in the field of broadcasting.

Audio Auditing has designed, developed and patented industry-leading audio watermarking products and services that will be able to track, manage and enhance the use of audio and audio-visual media and entertainment in Africa.

Audio Auditing’s watermarking technology embeds digital codes directly into an audio waveform. As with image watermarks used for currency and stationery, audio watermarks can verify the authenticity of audio and audio-visual content in which they are embedded, resulting in an active information technology solution that provides the ability to verify and track use of commercials, music and content distributed across various broadcast media.

Speakers will be Professor Johan Lourens (Audio Auditing); Keith Lister (CEO, BMG Records Africa) and John Culverwell (SONOVISION Studios). A speaker from the radio industry has yet to be confirmed.

The presentation will take place in Gauteng on March 26 at the AFDA School Auditorium, 41 Frost Avenue, Auckland Park 2092. Registration (09h00–10h00); Presentation (10h00–12h00) and Networking Luncheon (12h00-13h00). A cash bar is available as is parking in the precinct on a first-come-first-served basis. Parking is also available opposite Atlas Studios at R10 per car.

Those wishing to attend should e-mail Ellen Oosthuizen at info@screenafrica.com before March 26.




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