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NEW HOME OF THE HITS (article first published : 2003-11-22)

Kagiso Exhibitions has announced the signing up of East Coast Radio as the title and media sponsor for The House & Garden Show - KwaZulu Natal’s premier lifestyle show.

“This is one of the biggest media partnerships secured by Kagiso Exhibitions at R1 million media value for the 2004 House & Garden Show. This three year partnership will take the House & Garden Show to a new multi-media level which is in line with international exhibition trends,” says Craig Newman, CEO of Kagiso Exhibitions.

“East Coast Radio is very excited about being the primary title sponsor of the House and Garden Show. The show has grown enormously over the years and is certainly one of Durban’s most successful events. The station is very proud to be associated with the show and is working closely with Kagiso Exhibitions, to ensure that the East Coast Radio House and Garden Show is the best ever” says East Coast Radio’s new CEO, Trish Taylor. “We have some exciting new joint ideas that are being developed for the show, that will be unveiled early in the new year.”

Showgoers can expect the biggest show yet with new innovations, offering visitors a ‘new experience’ of the House & Garden Show. Yet it will retain the successful formula that has made the show part of the home and lifestyle scene in Durban for many years. The Show will take place at the Durban Exhibition Centre from July 2 to 11, 2004. Direction of the show continues with Diana Chandler, who has been associated with the show since its inception.




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