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NB: as of 23 September 2008, all new artSMart articles are being published on the site news.artsmart.co.za.

NuMETRO BRAND (article first published : 2008-02-28)

The Nu Metro Entertainment logo is getting a make-over symbolising the company’s continued commitment to a value added offering within the entertainment landscape in South Africa.

The new identity represents a significant milestone in the company’s long history and signifies the company’s evolution to providing entertainment that specifically caters to the needs of the different market segments in South Africa. The date of the launch was significant in that it is 20 years to the day that the original Nu Metro Entertainment logo was launched.

“Nu Metro is one of the most recognisable entertainment brands in South Africa, however in order to remain fresh and relevant to our customers, we saw the redefining of our brand as an essential progression of our customer centric focus moving forward,” says Fay Amaral, CEO of Nu Metro Entertainment. "Today's shift to a new brand identity and a new look reflects our vision, the multiplicity of our customer and the versatility of the content we deliver to them.

“The logo and slogan have been developed to create an inviting and entertaining image,” she continues. “We have chosen to use orange and red, as these colours signify youth, echo vibrancy and symbolises the link between our growth and the revitalisation of our brand.”




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