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MULTICHOICE VUKA! AWARDS 2007 (article first published : 2007-07-22)

Every year, South African film makers dare to make public service announcements (PSA’s) about important issues to enter into the MultiChoice VUKA! Awards.

Entries for the 9th annual MultiChoice VUKA! Awards have just opened.

“You don’t have to try hard to avoid reality,” says MultiChoice. “We live behind high walls, electric fences. Our car windows are up, doors locked. The MultiChoice VUKA! Awards dare you to open your eyes. We dare you to see, to hear and to feel. We dare you to make a commercial that encourages viewers to buy into humanity and not a product. We dare you to put your heart on your sleeve and move people. Come on, we dare you.

“If you cast your eyes over a list of the people who have dared to make MultiChoice VUKA! Awards it reads like a South African filmmakers guide to Who’s who. Luminaries like Keith Rose, Miles Goodall, Sunu Gonera, Cindy Lee, Kevin Fitzgerald, Mike Middleton, Werner Maritz, Sergio and Lizelle Mes pop out at you. Whether they initially entered as newcomers in the hope of launching their careers, or as professionals flexing their muscles; they all hold some things in common; the daring, the drive and the determination to be successful in this industry.”

Says Marilyn Watson, corporate communications manager, MultiChoice: “The MultiChoice VUKA! Awards aim to encourage South Africans to focus beyond the lens, creating empathy, inspiring action, building national pride and, ultimately, generating income and awareness for the charities.

“You can hear the same note of daring in the voices of last year’s winners. Best Overall Newcomer winner, Leon Von Solms says that participating in the MultiChoice VUKA! Awards gave him the confidence and the affirmation he needed to continue following his dream. Best Newcomer Director Matthew Bilton says creating a MultiChoice VUKA! is a rite of passage for any young filmmaker because it gives you a strong understanding of the production process. Matthew has since provided the animatics for Regardt van den Bergh’s new film The Lamb.”

The MultiChoice VUKA! Awards have launched many South African filmmaker’s careers. But it is also an opportunity for established, industry professionals to show what they can do. Adam Thal and Ryan Poole of Star Productions enter the MultiChoice VUKA! Awards every year religiously. Last year they entered two PSA’s; Tokoloshe won Best Overall and Tar took home Best Concept and Script. Adam Thal maintains that the MultiChoice VUKA! Awards are an opportunity they relish; it allows them exercise their creativity for causes close to their hearts. Collective Energy’s rising director Grant De Sousa’s PSA There’s no going back garnered a Best Editing VUKA! Award; it has since been short listed in the 2007 Young Directors Awards at the Cannes Lions this year.

“The MultiChoice VUKA! Awards is a competition for both professional filmmakers and newcomers with a burning passion for filmmaking, to produce Public Service Announcement (PSA) that will enrich the lives of the people of South Africa,” says Jackie Rakitla of MultiChoice.

Download an entry form from http://vuka.multichoice.co.za or pick up hard copies from most major industry suppliers and post-production facilities. Call Shelli or Fatima on 011 804 2552 or email Vuka@thebomb.co.za

The closing date for entries is October 20, 2007, with the awards ceremony in November.




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