A
 
Web www.artsmart.co.za
A R T S M A R T
arts news from kwazulu-natal

festivals
www.artsmart.co.za
enquiries@artsmart.co.za
 A current news
crafts - dance - drama - film & tv - literature
music - supper theatre - visual arts
miscellaneous news - festivals
letters to the editor
home page
archives A
crafts - dance - drama - film & tv - literature
music - supper theatre - visual arts
miscellaneous news - festivals
 

NB: as of 23 September 2008, all new artSMart articles are being published on the site news.artsmart.co.za.

BUSINESS DAY/BASA AWARDS 2005 (article first published : 2005-04-27)

Companies making innovative and effective use of arts sponsorship were recognized at the eighth Annual Business Day/BASA Awards for business sponsors of the arts. As sponsor of the event, Anglo American hosted the awards on April 25 in the newly pedestrianised Main Street precinct in downtown Johannesburg, demonstrating their philosophy of sustained engagement with all facets of South African society. Focusing on mutually beneficial business-arts partnerships during 2004, the awards were presented following a keynote address by Dr Pallo Jordan, Minister of Arts and Culture.

In the category Best Use of a Commission of New Art, for companies that have had the vision to support the creation of new, original work in any arts medium and to use the commission effectively, nominations went to AngloGold Ashanti for Tall Horse; Appeltiser for The Art of Pure Pleasure; Cell C for Cow Parade; and Discovery for Encounters (a site specific permanent exhibition). The award was presented to AngloGold Ashanti for Tall Horse.

Nominated in the First Time Sponsor category were Afrisun KZN t/a Sibaya Casino; City of Johannesburg for The Protégé Project through the Film and TV Unit Monash SA; Clear Channel Independent for Art of Humanity "Breaking the Silence" HIV/AIDS billboard campaign; Daddy buy me a pony (a 9November Union Company) for Out in Africa South African Gay and Lesbian Film Festival; and Deutsche Bank for Little Artists Project and Exhibition. Two awards were made: Clear Channel Independent for Art of Humanity "Breaking the Silence" HIV/AIDS billboard campaign and Deutsche Bank for Little Artists Project and Exhibition.

Increasing Access to the Arts recognises companies that have helped bring the arts to people who might not otherwise have access to them. The nominees were Brett Kebble of JCI for The Brett Kebble Art Awards; Fairheads Trust Company for The Clanwilliam Project; Media 24 for Die Burger Suidoosterfees; and National Port Authority for Port/Harbour Festival in Port Elizabeth. The award was presented to National Port Authority for Port/Harbour Festival in Port Elizabeth, Eastern Cape.

The International Sponsorship category recognises those businesses sponsoring South African arts abroad, or bringing an international arts project into South Africa, giving our public access to work it would not normally see. The nominees were Cell C for CCA Operations (Cow Parade SA); Nando's Chicken Restaurants UK for their in-house art exhibitions Roots - Growing African Art; and Vodacom for Unisa International Music Competition. The award was presented to Nando's Chicken Restaurants UK.

Nominations for Long Term Development - a category designed to recognise companies that have not only committed to but developed sponsorship of an arts organisation or project over three or more years - went to Barloworld Motor (Pty) Limited t/a Avis Rent a Car for Out in Africa - South African Gay and Lesbian Film Festival; Hilton College for The Witness Hilton Arts Festival; Johannesburg Development Agency for The National School of the Arts "Festival of Fame; MTN for Arts and Culture Portfolio Pretoria Portland Cement (PPC Cement) for PPC Young Concrete Sculptor Awards; South African Music Rights Organisation for SAMRO Endowment for the National Arts (SENA) Music Study Award Scheme; Spier Holdings for Spier Arts Summer Season; and Standard Bank for The Grahamstown Foundation - Standard Bank National Schools Festival. The award was presented to Spier Holdings for Spier Arts Summer Season.

Nominations for Media Sponsorship, for consistent support given by electronic or print media to the arts went to Classic FM for Johannesburg Philharmonic Orchestra; Clear Channel Independent for Art of Humanity Breaking the Silence HIV/AIDS billboard campaign; Independent Newspapers for Durban Designer Collection; The Sunday Times for International Classical Music Festival; and Umhlobo Wenene FM (an SABC radio station) for Joyous Celebration. Two awards were presented - to Clear Channel Independent for Art of Humanity "Breaking the Silence" HIV/AIDS billboard campaign and Umhlobo Wenene FM for Joyous Celebration.

The category Single Project focuses on an outstanding sponsorship or a series of projects with one organisation, and the nominees were AngloGold Ashanti for Tall Horse; De Beers Consolidated Mines for The Gerard Sekoto Foundation - Murals Project; Cell C (Pty) Limited for C for the City; MTN for Resistance, Reconciliation, Reconstruction; and ORMS ProPhoto Warehouse for SA Centre for Photography. The award was made to De Beers Consolidated Mines for The Gerard Sekoto Foundation - Murals Project.

Smaller companies with 1-200 full-time employees and an annual turnover of no more than R10million, who give vital support to arts projects, fall into the category Sponsorship by a Small Business. Nominees were Daddy buy me a pony (a 9November Union Company) for Out in Africa - South African Gay and Lesbian Film Festival; Ristrovo Ristorante for Black Tie Ensemble; and The Design School Southern Africa for Art and Design Career Guidance and promotion in schools and bursary Scheme. The award was presented to Daddy buy me a pony (a 9November Union Company) for Out in Africa - South African Gay and Lesbian Film Festival.

Nominations in the category Sponsorship in Kind, where a company gives non-financial but essential support to the arts, went to Crown Relocations for Cow Parade SA; Gensec for National Eisteddfod Academy - Di Konokono Festival; and La Lucia Mall for Durban Theatre Awards. The award was presented to Crown Relocations for Cow Parade SA.

The Strategic Sponsorship category looks at the best use of a sponsorship programme as an integral part of the sponsor's overall marketing strategy. Nominated were Appletiser for The Art of Pure Pleasure; Cell C (Pty) Limited for C for the City; Rand Merchant Bank for The Starlight Classics Concert Series; Skye Clothing (Pty) Limited for African Flag Pantsula Dance and Music Group; and Spier Holdings for Spier Arts Summer Season. The award was presented to Cell C (Pty) Limited for C for the City.

One of the most popular areas for arts sponsorship is that which involves education and/or young people. In the category Youth Sponsorship the nominees were ABSA Bank Limited for ABSA National Youth Music Competition; De Beers Cullinan Diamond Mine for Cullinan Field Band; Fairheads Trust Company for The Clanwilliam Project; Grandwest Corporate Social Investment Committee for Artscape Audience Development and Education; South African Music Rights Organisation for SAMRO; Endowment for the National Arts (SENA) Music and Study Award Scheme; and Truworths Limited for Ibhabhathane Project. The award was presented to South African Music Rights Organisation for SAMRO Endowment for the National Arts (SENA) Music and Study Award Scheme.

The Chairman's Premier Award is made at the discretion of the Chairman of Business and Arts South Africa, Mrs. Mary Slack, and recognises sustained and extraordinary commitment to the arts in South Africa. The award this year goes to a company that has been quick to see opportunity, to be innovative and creative and to develop partnerships over time. As a late entry into the market, facing formidable competition and with a relatively small budget, this company generated high impact for both itself and the arts, avoiding the traditional cluttered environments. This company has thought smarter and spent smarter, shaking up and refreshing the arts sponsorship arena. The Chairman's Premier Award goes to CELL C.

The judging panel included Darryl Accone (writer and journalist); Gordon Cook (Vega School of Advertising); Linda Givon (Director The Goodman Gallery); Sizakele Marutlulle (Advertising Consultant); Ivan May (Marketing Consultant); Welcome Msomi (playwright, producer and director of Welcome Msomi Gateway); Fiona Ramsay (actress, director and media personality), and Annie Williamson (Sponsorship and Marketing Consultant). Clifford Amoils of Grant Thornton monitored the voting process and verified the validity of the results.




 A current news
crafts - dance - drama - film & tv - literature
music - supper theatre - visual arts
miscellaneous news - festivals
letters to the editor
home page
archives A
crafts - dance - drama - film & tv - literature
music - supper theatre - visual arts
miscellaneous news - festivals
a co-production by caroline smart services and .durbanet. site credits
copyright © subsists in this page. all rights reserved. [ edit ] copyright details  artsmart