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BUSINESS DAY/BASA AWARDS (article first published : 2003-05-23)

Companies making innovative and effective use of arts sponsorship were recognized at the sixth Annual Business Day/BASA Awards for business sponsors of the arts. The awards, focusing on mutually beneficial business-arts partnerships during 2002, were presented on May 22.

Two awards came the way of KZN.

The winner in the category First Time Sponsor was the Gateway Theatre of Shopping for The Gateway Philharmonic Orchestra.

The Gateway Philharmonic Orchestra was launched when the centre opened in 2001, representing its investment in the broader community. Regular performances in the centre at various in-house events create a unique shopping experience that successfully drives publicity and marketing campaigns, attracting traffic and increasing turnover. Publicity for the Durban City Orchestra, from which the 55 young and established Gateway musicians are drawn, has led to further commercial bookings, enabling it to avoid potential closure.

In the Sponsorship in Kind category, the winner was Production Projects (Pty) Limited for Fantastic Flying Fish Dance Company. Production Projects has provided technical back-up, technicians, lighting and staging equipment for all productions for this fledgling company of committed dancers since its inception. This has allowed for state of the art production values for all performances, greatly enhancing the production, and has successfully showcased the company’s skills and expertise.

In the category Best Use of a Commission of New Art, which recognises those sponsors who have had the vision to support the creation of new, original work in any arts medium and to use the commission effectively, nominations went to Cell C (Pty) Limited for C for the City campaign; Internet Solutions for Laugh Out Loud; Nedcor Limited for Various Artists; and Sasol Wax for Sasolburg WAM!(Wax, Arts and Music) Festival. The award was presented to Cell C (Pty) Limited for C for the the City campaign.

Increasing Access to the Arts focuses on those sponsors who have helped bring the arts to people who might not otherwise have access to them, for example, disabled or living in urban or rural areas without regular arts activities. The nominees were City of Cape Town, Economic Development & Tourism Directorate for The Cape Town Opera: The Aqua Opera; Nedcor for the Steel Drum Foundation; and the PG Group for the Field Band Foundation. The award was presented to City of Cape Town, Economic Development & Tourism Directorate for Cape Town Opera: The Aqua Opera.

The International Sponsorship category recognises those businesses sponsoring South African arts abroad, or bringing an international arts project into South Africa, giving our public access to work it would not normally see. The nominees were AngloGold for the Gold of Africa Museum; BHP Billiton for Intersections – South African Art from the BHP Collection; DaimlerChrysler AG, Germany and Daimler Chrysler South Africa for The DaimlerChrysler Award for South African Sculpture 2002; The DaimlerChrysler Award for South African Choreography 2003; and the Standard Bank for Joan Miro – The Magical Universe of Joan Miro organized in collaboration with the French Institute. The award was presented to Standard Bank for Joan Miro – The Magical Universe of Joan Miro organized in collaboration with the French Institute.

Nominations for Long Term Development - a category designed to recognise companies that have not only committed to but developed sponsorship of an arts organisation or project over three or more years - went to Sanlam for Sanlam National Music Competition and Total South Africa (Pty) Limited for Sibikwa Community Theatre Project. The award was presented to Sanlam for Sanlam National Music Competition.

The category Media Sponsorship focuses on consistent support given by the electronic or print media to the arts. The nominees were Classic FM for Johannesburg Philharmonic Orchestra; Kaya fm for various arts projects and Yfm 99.2 for Create SA/Market Photo Workshop Bursary. The award was presented to Classic FM for Johannesburg Philharmonic Orchestra.

The category Single Project focuses on an outstanding sponsorship or a series of projects with one organisation, and the nominees were Gateway Theatre of Shopping for The Gateway Philharmonic Orchestra; Volkswagen of South Africa (Pty) Limited for the Karoo Kitaar Blues, Webber Wentzel Bowens for JPO Adopt a Musician Project and Woolworths (Pty) Limited for The Perfect Canvas. The award was presented to Volkswagen of South Africa (Pty) Limited for the Karoo Kitaar Blues.

Smaller companies with 1,200 full-time employees and an annual turnover of no more than R10million, who give vital support to arts projects, fall into the category Sponsorship by a Small Business. Nominations went to pinpoint one human resources for Artist Proof Studio; Production Projects (Pty) Limited for Fantastic Flying Fish Dance Company; Ristorante Ritrovo for the Black Tie Ensemble “Adopt an Artist Scheme” and Thabani Wines (Pty) Limited for The Coloured Exhibition. The award was presented to Ristorante Ritrovo for the Black Tie Ensemble “Adopt an Artist Scheme”

The Strategic Sponsorship category looks at the best use of a sponsorship programme as an integral part of the sponsor’s overall marketing strategy. Nominated were Cell C (Pty) Limited for C for the City campaign; City of Cape Town, Economic Development and Tourism Directorate for Cape Town Opera:The Aqua Opera; Coca-Cola South & East Africa Division for Coca-Cola Popstars; Nedbank Limited for Nedbank Cinema, Nouveau Art Galleries and Woolworths (Pty) Limited for the Perfect Canvas. The award was presented to Coca-Cola South & East Africa Division for Coca-Cola Popstars.In the category Youth Sponsorship the nominees were De Beers Consolidated Mines for Johannesburg Youth Orchestra Company Orchestra Rave 2002; First National Bank for Regional Schools’ Festival in North West, Eastern Cape and KwaZulu Natal; Sasol Limited for Sasol Schools’ Festival Series in Gauteng, Free State/Northern Cape and Mpumalanga; and Standard Bank for Standard Bank National Schools’ Festival. The award was presented to De Beers Consolidated Mines for Johannesburg Youth Orchestra Company Orchestra Rave 2002. The Chairman’s Premier Award for sustained excellence in sponsorship of the arts is made at the discretion of the Chairman of Business and Arts South Africa. The award was presented to The City of Johannesburg for Johannesburg Art City. This year, the Chairman has decided to recognize an innovative and imaginative sponsorship programme designed to spur urban regeneration and draw people back into the city center. Timed to coincide with two major international events (the World Summit on Sustainable Development and The Cricket World Cup) Johannesburg Art City – together with Cell C’s C for the City programme – transformed the City of Johannesburg into a huge art gallery, attracting local, national and international attention to the city. This intervention represents an unusual affirmation of the importance of arts and culture to the life of a city; not only has this awakened a new sense of energy and dynamism in the public and private sector, it has also taken South African contemporary art into the public arena.

The Chairman’s Premier Award for sustained excellence in sponsorship of the arts is made at the discretion of the Chairman of Business and Arts South Africa. The award was presented to The City of Johannesburg for Johannesburg Art City. This year, the Chairman has decided to recognize an innovative and imaginative sponsorship programme designed to spur urban regeneration and draw people back into the city center. Timed to coincide with two major international events (the World Summit on Sustainable Development and The Cricket World Cup) Johannesburg Art City – together with Cell C’s C for the City programme – transformed the City of Johannesburg into a huge art gallery, attracting local, national and international attention to the city. This intervention represents an unusual affirmation of the importance of arts and culture to the life of a city; not only has this awakened a new sense of energy and dynamism in the public and private sector, it has also taken South African contemporary art into the public arena.

The judging panel includes Hylton Appelbaum - Director, Liberty Life Foundation; Michael Coulson-Deputy Editor, Financial Mail; Jeremy Grist - Ernst & Young; Ivan May - Assistant General Manager, Nedcor Bank; Welcome Msomi – Welcome Msomi Public Relations; Peter Ndoro – Media personality; Fiona Ramsay - actor and media personality; Annie Williamson - Managing Director, FCB Impact; Sizakele Zwane – Deputy Managing Director, Herdbuoys McCann Ericksen. The voting process was monitored and audited by Clifford Amoils of Grant Thornton Kessel Feinstein.




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