A
 
Web www.artsmart.co.za
A R T S M A R T
arts news from kwazulu-natal

festivals
www.artsmart.co.za
enquiries@artsmart.co.za
 A current news
crafts - dance - drama - film & tv - literature
music - supper theatre - visual arts
miscellaneous news - festivals
letters to the editor
home page
archives A
crafts - dance - drama - film & tv - literature
music - supper theatre - visual arts
miscellaneous news - festivals
 

NB: as of 23 September 2008, all new artSMart articles are being published on the site news.artsmart.co.za.

TIN CAN FOR GRAHAMSTOWN (article first published : 2002-02-21)

Communications agency Tin Can Communications has been appointed to design and implement a marketing communications programme for South Africa's largest and most vibrant celebration of rich and multi-faceted culture - the National Arts Festival held annually in Grahamstown.

Tin Can's proven track record and solid reputation as an agency provides the foundation to deliver a 360 degree marketing communications solution, with a professional, sustainable and integrated effort to market to a broad set of audiences.

Debby Reader, MD of Tin Can Communications, says the festival offers Tin Can an opportunity to implement inspiring marketing campaigns. "The festival has evolved extensively beyond the imagination of its founders, who had the intention of building a living monument to the British pioneers of 1820 by creating a centre for conferences and festivals. The emphasis then, was on the celebration of the English language to encourage its perpetuation in the Republic and to present good theatre, music and visual art.

"Over time the festival has evolved into a platform for political and protest theatre, for debate and dissent. It continues to be the forum for experimentation where revolutionary concepts are tested and gambles taken."

Organised by the Grahamstown Foundation, the National Arts Festival began in 1974 with 60-odd items. These days there are approximately 600 events on the Main and Fringe programmes and close to 1,800 performances on offer, with supporters numbering around 30,000. From theatre to dance, opera to cabaret, fine art to craft art, classical music to jazz, poetry readings to lectures, every art form imaginable is represented during the festival.

"During the festival, one can experience the unlimited variety of the South African arts scene," adds Debby Reader. "With its cross section of cultures, South Africa has been enriched by many influences, resulting in a cultural tapestry. Zulu beadwork, ballet, community theatre and the classics, township jazz and organ recitals amongst many other offerings, present the full spectrum. In addition, the blending of the different strains has produced some interesting hybrids, such as African operas, crossover music and emerging dance styles."

Festival-goers can expect high profiling of up-and-coming acts, as the festival also offers the opportunity for unknowns to grab the headlines. Besides being eight days of entertainment, the festival plays a vital role in nurturing South African talent.

The 2002 National Arts Festival will run from June 29 to July 6. For more information visit www.nafest.co.za




 A current news
crafts - dance - drama - film & tv - literature
music - supper theatre - visual arts
miscellaneous news - festivals
letters to the editor
home page
archives A
crafts - dance - drama - film & tv - literature
music - supper theatre - visual arts
miscellaneous news - festivals
a co-production by caroline smart services and .durbanet. site credits
copyright © subsists in this page. all rights reserved. [ edit ] copyright details  artsmart