A
 
Web www.artsmart.co.za
A R T S M A R T
arts news from kwazulu-natal

festivals
www.artsmart.co.za
enquiries@artsmart.co.za
 A current news
crafts - dance - drama - film & tv - literature
music - supper theatre - visual arts
miscellaneous news - festivals
letters to the editor
home page
archives A
crafts - dance - drama - film & tv - literature
music - supper theatre - visual arts
miscellaneous news - festivals
 

NB: as of 23 September 2008, all new artSMart articles are being published on the site news.artsmart.co.za.

AUDIENCES SUPPORT THE 34th NAF (article first published : 2008-07-10)

National Arts Festival CEO Tony Lankester today announced pleasing results showing marginal growth for the 2008 Festival despite the downturn in the economy.

“We came into this Festival expecting a drop in attendance or, at best, to maintain our 2007 figures but are delighted to report a marginal growth in overall attendance with 147,574 attendees at the various shows on offer”, he said. Numbers like this indicate that audiences and the media support the yearly pilgrimage to Grahamstown.”

During 2007, 143, 403 people attended the Festival and figures over the last five years show a continued growth trend from 131,900 in 2004, 139,100 in 2005, 140,964 in 2006. This growth in attendance gives the thumbs-up to organizers and sponsors alike.

Ticket sales showed an increase overall in monetary sales of 5.48% and 2.09% in attendees. Monetary sales on the main programme increased by 12.55% and the fringe saw an increase of 2.24%. Attendees on the main programme decreased by a marginal amount of 6.88% and can be attributed to a fewer number of performances (26 fewer than 2007). By contrast attendance to fringe productions increased by 6.47%.

There were 353 productions and 1,657 performances on the fringe programme and 176 productions and 389 performances on the main programme in 2008. This compares with 350 events and 1,519 performances on the fringe and 186 events and 415 performances on the main programme in 2007.

“We sold an average of 3,813 tickets for the Main programme each day in 2008, showing a marginal drop from 4,076 tickets sold per day during 2007. “The drop is negligible in real terms and is probably the result of audiences simply having fewer Main performances to choose from,” Tony Lankester commented.

This drop was offset by an increase in Fringe ticket sales and an increase in the overall rand value for all ticket sales, which put the final tally for the Festival as a whole, in the black.

Approximately 400 journalists supported the Festival this year with foreign representation coming from Austria, Denmark, France, Germany, Korea, Lesotho, Nigeria, Portugal, USA and Zambia. Local media again supported the Festival with print, radio, online and TV coverage.

Speaking to the media, Tony Lankester stressed the importance of their contribution. “Without media support this Festival would not survive and we are forever grateful for your continued involvement and interest in the arts.”

He also emphasized the importance of the sponsors and praised Standard Bank’s involvement in the arts and in particular their sponsorship of the National Arts Festival over 25 years. “This is a good indication that we are doing something right”, Lankester said.

The National Arts Festival is sponsored and supported by the Eastern Cape Government, Standard Bank, The National Lotteries Distribution Trust Fund, The National Arts Council and the SABC.

Previous reports and research shows that the Festival brings in approximately R50 million to the region each year with many residents of Grahamstown entirely dependent on revenues brought in during the Festival.




 A current news
crafts - dance - drama - film & tv - literature
music - supper theatre - visual arts
miscellaneous news - festivals
letters to the editor
home page
archives A
crafts - dance - drama - film & tv - literature
music - supper theatre - visual arts
miscellaneous news - festivals
a co-production by caroline smart services and .durbanet. site credits
copyright © subsists in this page. all rights reserved. [ edit ] copyright details  artsmart